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Apple Watch Case Study: what we can learn and apply from an affordance analysis

New HFI white paper – by Mary M. Michaels

This free white paper introduces affordance decomposition, a technique that enables you to quickly assess products and services from an end user perspective as well as from an ecosystem perspective.

Affordance decomposition is taught in HFI’s UX training course Omni-Channel UX Strategy and Innovation: an ecosystem and future modeling approach. In this white paper, it used to analyze the Apple Watch from four…


Posted by Human Factors International on November 8, 2015 at 8:30pm

CUA of the Month - November, 2015: Michael Hricko

UX and National Defense

“I was in the Navy, I was a user of cumbersome, technical, complicated systems, in a dynamic, fast paced, and at times life-threatening environment. Did we get the job done? Yes, we had no other choice, what we were provided is what we had; and to accomplish our missions we had to put our heads down and carry out the process, the button smashing, the controls, the layouts, the mental gymnastics, the hours upon hours of training, studying and…


Posted by Human Factors International on November 3, 2015 at 4:32pm

HFI Newsletter, October 2015

What Leads to User Satisfaction with Smartphones?

“This article identifies nine factors to pay attention to when designing mobile user experiences, and shows how they are related to nine underlying psychological factors.”…


Posted by Human Factors International on October 6, 2015 at 3:59pm

CUA of the Month - October, 2015: Kara Pastour

Creating a Collaborative UX Environment

“It’s a great feeling leaving a room after a UX strategy session thinking, wow, we just made some decisions that are going to ensure success for our users. Those decisions ultimately contribute back to our company in a very positive way. I find that when your users are successful, your company will likely be successful too.” Read the…


Posted by Human Factors International on October 1, 2015 at 5:45pm

CUA of the Month - September, 2015: Morteza Bahiraee

UX Champion from Iran

"Long-term satisfaction of customers is invaluable to me. In addition, I am an ambitious person and I always strive to be the best and I realize that I cannot achieve that without a customer oriented mindset.” Read the entire…


Posted by Human Factors International on September 9, 2015 at 1:14pm

Eric Schaffer speaks at BigDesign in Dallas, Sept 18

Eric Schaffer, Founder of HFI, currently CEO and Head of HFI Laboratories, hopes to see you at BigDesign in Dallas, September 17-19. His talk "How UX Transforms Your Company Into a Market Leader (Without Steve Jobs)" takes place at Trinity 1-3 on September 18 at 4:00 pm.

In the UX field since 1977,…


Posted by Human Factors International on September 2, 2015 at 5:30pm

User Experience Design Newsletter - August, 2015

Gamification of UX Research – A Board Game to Study Future User Needs

Researchers in Belgium created a board game loosely based on The Game of Life for participants to play as part of their UX research. This game-based research was done to understand what kind of information users would want from a future Train Information System (TIS) that had not yet been developed.

Read the full article: http://ow.ly/Rypgl

Posted by Human Factors International on August 30, 2015 at 12:45pm

CUA of the Month - August, 2015: Valentin Kaelin

The UX Swiss Connection

"There is work to be done in integrating UCD into the various approaches to software development used in our company. This requires a good understanding not only of the processes used; it also requires a good understanding of the way the different team setups work.” Read the entire…


Posted by Human Factors International on August 6, 2015 at 5:30pm

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