The diversity of South Africa is on one hand a treasure that should be preserved and people still do recognize its importance and carry forward their cultural values. On the other hand, the very same diversity is a challenge for policy makers, marketers, advertisers, government and other institutions that want to reach out to greater masses and those who look for…

Free poster of this animation and related white paper on UX strategy

Following up on the post about Defining and Measuring UX Success, this post talks about some challenges you might face as you get your…

This article shows that understanding your customers and the associated complexities of social media are needed to develop a UX strategy that achieves business success.

Read Social Commerce: Myths and Truths from the May/June issue of HFI's UX Design…

If you can’t measure it, you can’t manage it. And a good User Experience (UX) is not magic; it is the result of a good process.

UX Metrics are an integral part of having a customer-centric organization. They help us manage the cyclical process of user-centered design:

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Mina Radivojevic

In this white paper, Owen Schaffer, Lead Usability Analyst at HFI, gives practical advice about techniques and tools that will keep your users engaged and coming back. Using examples from his research on online games and e-commerce sites, Owen shows how gamification methods can be universally applied to B2B and B2C systems to increase satisfaction and efficiency.       …

The Institute of Customer Experience (ICE) hosted its first conference - UXFC 2013 Chapter 1 - 'The Future is Mobile' at 'The Trident Hotel' in Chennai on the 15th of February. This platform was used to connect and discuss the infinite possibilities mobile phones have to offer. ICE hosted 'Mobile Life' an internationally recognized research centre in the area…