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The Positronic Mother

She had started working for Starbucks just 3 months back. Given that she was one of the youngest but very skilled ‘chatistas’ working for Starbucks, everyday was a day full of incredible new information she learnt, new dots she connected and problems she solved for customers. It didn’t matter that she hardly got time to sleep. She was also very aware of all that was being written about the future of work and how it was increasingly possible that many people would lose their…


Posted by Human Factors International on August 3, 2017 at 1:48am

AI FOR GOOD: HFI Participates in the Milestone UN Summit

The implications of the recent and surprisingly rapid advances in Artificial Intelligence (AI) have spurred intense conversations globally. As science fiction becomes reality, it is fundamental to rethink AI's role in solving humankind's most enduring problems like poverty, inequality, malnutrition, to name a few.

This was at the heart of discussion during the first AI for Good Global Summit.…


Posted by Human Factors International on June 30, 2017 at 7:00am

CXA Spotlight: John Walker

John Walker

Innovation for Optimum UX

“When you can actively demonstrate that if you invest in user experience at the beginning of the product life cycle, at the end it results in less rework, greater shareholder value, and a product or service that customers love and want to engage with, then getting buy-in on things that are highly qualitative becomes easy.”…


Posted by Human Factors International on June 17, 2016 at 10:30am

CUA of the Month - June 2016: Shweta Sharma Walia

Shweta Sharma_Walia

Global UX Standardization

“I love representing the user through usability, and user experience. Giving it more clarity and focus is something that I am really longing to have all across international borders.” Read the entire…


Posted by Human Factors International on June 2, 2016 at 12:30pm

CUA of the Month - May 2016: John Rizzo

John Rizzo

Implementing UX – the Educating Approach

“The knowledge you learn in the certification program is not the same stuff you can find in a blog or a book. The CUA training materials are fact based and/or based on researched papers that have been published. I truly think that the CUA certification is going to help anybody building something that a human is…


Posted by Human Factors International on May 6, 2016 at 3:00pm

CUA of the Month - April 2016: Pritam Hasabnis

Pritam Hasabnis

One hundred apps and counting...

“HFI training courses gave me a bigger picture on how best practices are followed and applied practically in live projects. Well-trained instructors explained theoretical content through engaging workshops and experiences, which directly helped us in actual implementation.”…


Posted by Human Factors International on April 9, 2016 at 3:30pm

CUA of the Month - March 2016: Jared Bridgeman

Jared Bridgeman

UX Making Car Rental Easier

“One of the key elements of building a successful product is a continued focus on customer needs. It has been extremely valuable to have a background in usability to more deeply understand what customers experience when they interact with our websites and apps. A good product manager maintains this customer-centric…


Posted by Human Factors International on March 9, 2016 at 3:00pm

CUA of the Month - February, 2016: Jason Marcus

Jason Marcus

UX Turbocharged

“I love sharing my usability knowledge with colleagues. The CUA/CXA training has given me the ability to speak clearly and with authority on the value of UX. Moving forward as a team to achieve our goals has been very exciting because the test results have been remarkable.”…


Posted by Human Factors International on February 10, 2016 at 5:30pm

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