Hopefully we all know the benefits of wireframing? Time saving, finding possible usability issues early, preventing rework and saving precious development dollars. I’m going to take it a bit further and talk about going a little deeper into a wireframe detail-wise to get “buy-in” on an excitement level based on aesthetics.…

Jennifer Gracey, Senior Business Consultant/ Senior Certified Usability Analyst

Sogeti

UX Power in the Heartland

by Jim Garrett

Our Certified Usability Analyst of…

Persuasion, Emotion and Trust take designing beyond usability to building deeper relationships with customers. They enable brands to understand what triggers customers to respond and make purchase decisions.

India is witnessing an e-commerce boom. Undoubtedly, adapting to several platforms, whether it…

We’re surely into the online era now but when we talk about the future of retail, we cannot margin out brick and mortar stores altogether! There are multiple reasons for stores beyond the online medium to exist. Various studies and observations indicate this:

-          “Offline is the dominant retail…

A couple of weeks ago, while doing some cross-cultural research on websites, I stumbled onto several McDonald's’ websites in different countries. It was particularly striking that each of the sites was radically different, not just in terms of text and translation, but from the kind of images used,…

HFI Connect caught up with HFI’s Chief Oracle and Innovator, Apala Lahiri Chavan, while she was in transit in London.

HFI Connect: You recently spoke at a TEDx conference in Bangalore. Can you tell us about the conference and how you became involved?

Apala: …

In this newsletter, I will address a question that I am commonly asked by students of HFI’s four-course Certified Usability Analyst program.

By the end of the courses, most students have mastered the concepts and understand the user-centered design process. They are excited to get back to their…