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CUA of the Month - April 2016: Pritam Hasabnis

Pritam Hasabnis

One hundred apps and counting...

“HFI training courses gave me a bigger picture on how best practices are followed and applied practically in live projects. Well-trained instructors explained theoretical content through engaging workshops and experiences, which directly helped us in actual implementation.”…


Posted by Human Factors International on April 9, 2016 at 3:30pm

CUA of the Month - March 2016: Jared Bridgeman

Jared Bridgeman

UX Making Car Rental Easier

“One of the key elements of building a successful product is a continued focus on customer needs. It has been extremely valuable to have a background in usability to more deeply understand what customers experience when they interact with our websites and apps. A good product manager maintains this customer-centric…


Posted by Human Factors International on March 9, 2016 at 3:00pm

CUA of the Month - February, 2016: Jason Marcus

Jason Marcus

UX Turbocharged

“I love sharing my usability knowledge with colleagues. The CUA/CXA training has given me the ability to speak clearly and with authority on the value of UX. Moving forward as a team to achieve our goals has been very exciting because the test results have been remarkable.”…


Posted by Human Factors International on February 10, 2016 at 5:30pm

CUA of the Month - January, 2016: Lisa Maurer

Empowering Kids with Participatory Design

“Kids CoLab team members can design for children who are younger. And not only have they been able to take part in designing what the app will look like, they have actually been able to be co-researchers with us in the usability testing.” Read the entire…


Posted by Human Factors International on January 9, 2016 at 7:31pm

CUA of the Month - December, 2015: Aman Singal

Unifying Development with Business Thinking

“Before it was my design vs. your design; it was that kind of a conversation because designers are usually resistant to change to what management is proposing. Now I am able to negotiate between them better, so I think that has helped a lot.” Read the entire…


Posted by Human Factors International on December 1, 2015 at 7:00pm

Apple Watch Case Study: what we can learn and apply from an affordance analysis

New HFI white paper – by Mary M. Michaels

This free white paper introduces affordance decomposition, a technique that enables you to quickly assess products and services from an end user perspective as well as from an ecosystem perspective.

Affordance decomposition is taught in HFI’s UX training course Omni-Channel UX Strategy and Innovation: an ecosystem and future modeling approach. In this white paper, it used to analyze the Apple Watch from four…


Posted by Human Factors International on November 8, 2015 at 8:30pm

CUA of the Month - November, 2015: Michael Hricko

UX and National Defense

“I was in the Navy, I was a user of cumbersome, technical, complicated systems, in a dynamic, fast paced, and at times life-threatening environment. Did we get the job done? Yes, we had no other choice, what we were provided is what we had; and to accomplish our missions we had to put our heads down and carry out the process, the button smashing, the controls, the layouts, the mental gymnastics, the hours upon hours of training, studying and…


Posted by Human Factors International on November 3, 2015 at 4:32pm

HFI Newsletter, October 2015

What Leads to User Satisfaction with Smartphones?

“This article identifies nine factors to pay attention to when designing mobile user experiences, and shows how they are related to nine underlying psychological factors.”…


Posted by Human Factors International on October 6, 2015 at 3:59pm

Certified User Experience Analyst (CXA)



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