An Eye for Successful User Experience

Andrew Schall, a Project Director at HFI, will present on the latest in eye-tracking methodology at the San Diego CHI meeting on July 14.

Description:
Eye-tracking has often been presented as a nifty high-tech tool but is often criticized for failing to provide useful results.

Learn how to effectively utilize eye-tracking metrics to measure success and failure in your designs. Eye-tracking examples will be shown which highlight the key measurements used in determining the success or failure of specific design elements.

What does eye-tracking tell you about your design? At the end of the presentation we will perform a live eye-tracking evaluation on the first 10 websites submitted by event attendees.

See: www.sandchi.org for more information