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DTSTAMP:20120519T231337Z
SUMMARY:Minneapolis PET design Course
DESCRIPTION:How to Design for Persuasion, Emotion, and Trust (PET desi
 gn)\n\nPersuasion, emotion, and trust (PET) are critical factors for c
 reating successful online interactions. The growing reliance on e-chan
 nels makes an engaging customer experience more important than ever. T
 his course provides the essential knowledge to transition from being a
  classical usability engineer to become a complete user experience des
 igner.\n\nYou'll learn to develop persuasive strategies and implement 
 research-based methods throughout the design process to make your webs
 ite more trustworthy and convincing.\n\nWhether your site is e-commerc
 e, informational, or transactional, you can establish deeper relations
 hips with your customers by understanding how people make decisions th
 at lead to conversion. You'll learn techniques to probe the subtle mot
 ivations and emotional triggers that influence people’s reactions to
  your message, content, and offers.\n\nComplete schedule now available
 !\n\nWhat participants from PET design courses are saying:\n\n“This 
 is incredibly important work that, if done correctly, with proper dili
 gence and ethics, can open up entirely new ways of thinking about busi
 ness and web strategy. This course properly redefines what User Experi
 ence means. Organizations that do not adopt at least some of these pri
 nciples will be left behind in very short order.” Richard Warnaka, E
 rie Insurance\n\n“HFI once again appears to be the sole source for u
 sability, now with this persuasion addition.” – Hakki Ocal, Broadc
 asting Board of Governors/Voice of America\n\n“It was an honor to sp
 end 3 days with the best of the best. Eric Schaffer’s knowledge is m
 ind-blowing.” – Terry McAnnich, Blue Cross Blue Shield of Florida\
 n\n“It was a privilege to be part of this class.” – Karyn Selko,
  Verizon\n\nFor more information visit http://connect.humanfactors.com
 /events/minneapolis-pet-design-course
DTSTART;TZID=America/Antigua:20100623T000000
DTEND;TZID=America/Antigua:20100625T235900
CATEGORIES:course
LOCATION:Minneapolis, MN
WEBSITE:http://humanfactors.com/PETdesign/training.html
URL:http://humanfactors.com/PETdesign/training.html
CONTACT:
ORGANIZER:Human Factors International
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Diane Ch
 ojnowski":http://connect.humanfactors.com/profile/DianeChojnowski
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