Susan Weinschenk speaks at UPA MN

Title: Neuro Web Design - What Makes Them Click?
Speaker: Dr. Susan Weinschenk, Human Factors International

Date & Time: Thursday, June 10, 2010, from 6:00 to 8:00 p.m.
RSVP: by 5:00 pm, Monday, June 7 at http://www.upamn.org/ OR to programming@upamn.org

Location: Clockwork
1325 Winter Street Northeast
Minneapolis, MN 55413-2764
http://www.clockwork.net/
Parking:
Dinner and refreshments provided
Event Cost: $10 members & students, $30 non-members,

Description of talk: Neuro Web Design: What makes them click?
We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. In this talk Dr. Weinschenk shares the latest research on unconscious mental processing. She discusses the impact of the new research -- how some decisions might come from the rational part of the brain, but many decisions and actions are based on emotion and/or automatic triggers.

About the Speaker:
Susan Weinschenk first used a computer in the mid-1970’s, in graduate school. “I wrote and ran my first computer program, and the printer spit out a piece of paper that said ‘JOB ABORTED’. Rather than being discouraged I was fascinated! What would happen when ‘normal people’, not computer scientists, interacted with these things called computers?” She thus started a 30-year career in applying psychology to the design of technology. Susan has a Ph.D. in Psychology and her newest book, Neuro Web Design: What makes them click?, applies the latest research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is “The Brain Lady”. She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.