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SUMMARY:Washington, DC Design for the Big Course
DESCRIPTION:Design for the Big:User Centric Innovation and Strategy\n\
 nThis 3-day course will empower you to contribute to your organization
 's strategic planning and thinking on user-centric strategies and prod
 uct innovation. You will learn how to lead and direct research for the
  development of new products, services, and business ideas. And you wi
 ll see how to maximize your ROI on innovation work with a clear unders
 tanding of what it takes to launch successful products in the market.\
 n\nWhat you'll learn\n\n* The skills and knowledge to bring the UX per
 spective to strategic and innovative projects\n* How to understand and
  take advantage of corporate and user ecosystems\n* How to bring innov
 ation ideas to fruition\n* How to optimize design from the perspective
  of strategy and innovation\n* How to add the UX model to business str
 ategy\n* How social trends impact design and interaction\n\nCourse Con
 tent\n\nAt the end of this course, participants will be able to:\n\n* 
 Identify and capitalize on opportunities that will enable successful p
 enetration of the market\n* Analyze the impact of trends and lifestyle
  changes on users to develop appropriate positioning and design of new
  products and services\n* Capture rich data that will enable in-depth 
 understanding of the users and their ecosystems\n* Synthesize and co-r
 elate data in a systemic way that will inspire innovative ideas\n* Cor
 relate design research, market understanding and business goals to def
 ine new markets, branding strategies, product positioning, and new bus
 iness models\n* Translate actionable insights to new product, service 
 and business ideas that will have a positive impact on the lives of us
 ers\n* Validate and test new ideas to minimize risks and determine cri
 teria that are important for success\n\nFor more info and to register\
 n\nFor more information visit http://connect.humanfactors.com/events/w
 ashington-dc-design-for-the
DTSTART;TZID=America/Antigua:20100920T000000
DTEND;TZID=America/Antigua:20100922T235900
CATEGORIES:course
LOCATION:Washington, DC
WEBSITE:http://humanfactors.com/training/TheBig.asp
URL:http://humanfactors.com/training/TheBig.asp
CONTACT:
ORGANIZER:Human Factors International
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Diane Ch
 ojnowski":http://connect.humanfactors.com/profile/DianeChojnowski
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