Webcast: Design for the Big: How User-Centric Innovation and Strategy Can Move UX Up the Value Chain

Webcast: Design for the Big: How User-Centric Innovation and Strategy Can Move UX Up the Value Chain

Wed, April 21st
3:30pm Eastern Time (US)

For more info and to join the webcast

Susan Weinschenk, HFI Chief of UX Strategy, hosts Dr. Eric Schaffer, HFI CEO, as he outlines his vision of innovation and strategy as the crucial next step for the serious User Experience (UX) practitioner.

You still need good usability, but it is no longer a differentiator. Persuasion design is a very important and still-emerging field, but even this is not as far as we need to go if we want to aggressively compete in markets that are moving and evolving quickly.

In this webcast Eric and Susan discuss:

* Bringing the UX perspective to strategic and innovative projects
* Corporate and user ecosystems
* Bringing innovation ideas to fruition
* The effect of social trends on design and interaction
* How to optimize design from the perspective of strategy and innovation

The broadcast includes audio/video and slides, concluding with a live Q&A session where you can submit questions.

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