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How to preach Usability to your Corporation

Hello,

I am preparing a small ppt presentation to the Regional VP of my organization. We do some Usability work, but not in depth. I want to make the management aware of its value add and ROI we can give our customers and in turn gain more business.

Can anyone who has similar experience guide?
Please feel free to give your opinions.

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Replies to This Discussion

Permalink Reply by Michael Ramlal on September 2, 2010 at 12:35pm

Hey Trupti,

Give them facts and figures, not emotion derived from usabillity testing
Translate your numbers into their numbers
example: 50 second save per action can be $xx.xx extra profit a year.

Extra profit is much more interesting thans 50 second save for an executive

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Permalink Reply by ALfred Devanesan Samuel on September 3, 2010 at 12:33pm

I completely agree with you. Most of the time .. its bit tricky to give explanations to the higher level people.

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Permalink Reply by Abbie Cataldo on September 2, 2010 at 12:47pm

What are their business KPIs? Show how usability can add to the success of those things.
For example: my old company was big on lowering customer service calls and time on the phone. So you show them how a better site allows the user to find what they need without picking up the phone!
Always think about what the company really wants and figure out how their focus can be tied into usability.

:) Abbie
www.simplisites.com

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Permalink Reply by Michael Rawlins on September 2, 2010 at 1:04pm

Executives really don't care about Usability - they are interested in results and outcomes
http://www.usefulusability.com/7-reasons-why-you-can%E2%80%99t-sell...

Read this book:
http://www.amazon.com/Selling-Usability-Experience-Infiltration-Tac...

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Permalink Reply by Art Zippel on September 2, 2010 at 5:02pm

The other day I had the thought that "not" bringing usability into the picture..."leaves money on the table". Every company wants to maximize profits and never, never, never "leave money on the table". Viewing usability as an extra component if there is time, is essentially like backing off your conversion rate and..."leaving money on the table". I haven't had a chance to present it that way yet; but it sounds good enough to consider it.

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Permalink Reply by Michael Ramlal on September 7, 2010 at 4:32pm

Hey Trupti,

I was wondering how your presentation went?

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Permalink Reply by Trupti Patil on January 27, 2011 at 3:11pm

Hello All,

Thank you all for sharing your experiences and opinions. My presentation was good, I think more presentations will be required to convince how Usability is important.

Trupti