Just wondering how complicated SEO - Search Engine Optimization. I was looking for useful information about SEO and came across few companies calling themselves Master in SEO techniques and how they submit/contact/pay Google and other top search engines to produce highest results. Anyone there to shed more light on SEO?
Every Search engine have its own algorithm to rank websites. There are no proven SEO Techniques for any search engine.You will have to follow basic practices to get your site ranked well.
I wouldn't say go that far. Link building is definitely a proven SEO technique. As is content creation and long tail keyword targeting. SEO is not as mystical as people often think. Search engines aren't magical and neither is SEO. That said, you can't just simply do X things and get to the #1 position in Google. Your competition isn't standing still, and Google is constantly updating its algorithms changing the way it weighs different variables.