World Usability Day Contest - Win a Kindle Touch!

HFI wants to give you a Kindle Touch™!

Announcing... a contest!

Tell us a story:

Your worst User Experience meltdown and how it could have been avoided. (If you haven't had a meltdown of your own, you can write about one you have witnessed in a major public website.)

The winning essay will win a Kindle Touch, the wireless reading device, and a copy of Susan Weinshenk's new book, 100 Things Every Designer Needs to Know About People. Five runners-up will each receive a copy of Susan's book.

Topic: Tell us your worst User Experience meltdown and how it could have been avoided.

The rules:

• Submit your ideas in a story of 100-300 words by replying to this forum post or by visiting the contest web page.
• Essays will be judged on this criteria:
  • Impact of the meltdown - effect on customers, reputation, bottom line
  • The effectiveness of your solution to avoid this type of meltdown
• Essays must be in English.
• Winning stories will be posted on the HFI website. Essays should not contain any confidential or proprietary information.
• Entries will be judged by Dr. Eric Schaffer, HFI’s founder & CEO, and members of the HFI Executive Management Team.
• The decision of the judges is final.
• HFI employees are not eligible for this contest.
• The deadline for submission is Friday, November 4th, 2011

The prizes: The winning story will win a Kindle Touch, the wireless reading device, and a copy of Susan Weinshenk's new book, 100 Things Every Designer Needs to Know About People. Five runners-up will receive each receive a copy of Susan's book.

The winners: Winners will be announced on the HFI website on World Usability Day, November 10th, 2011. Winning stories will be posted on the HFI website.

*Kindle is a trademark of Amazon.com