Not everyone can afford eye-tracking for every project. So, is there anything that can be learned about the effectiveness of your visual design without the expense of using an eye-tracker?
Every web site design has a “visual hierarchy”, whether intentionally created or purely by accident. Visual hierarchy refers to the order in which the elements on a page are viewed. While eye-tracking can provide concrete data about how your users view your site, there are a variety of low-tech… Continue
Posted on February 10, 2009 at 12:00pm — Comment