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April McGee
  • South Brunswick, NJ
  • United States

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Project Director

April McGee's Blog

UX Maturity in Financial Services: Taking Customer-Centricity Seriously

New HFI white paper – A conversation with April McGee

In this white paper, April McGee, VP – User Experience Strategy at HFI, talks about the value of establishing a mature user experience practice. She uses stats and examples from the financial services sector, but the methods and process…


Posted on March 6, 2013 at 7:46pm

UX Strategy: The Heart of User-Centered Design

A new article by April McGee, published in UXmatters, September 3, 2012

“It is essential that an organization’s UX strategy be at the core of user-centered design. A UX strategy establishes goals for a cohesive user experience across all channels and…


Posted on September 19, 2012 at 3:00pm

Seven Common User Experience Mistakes To Avoid In Financial Services - How to avoid blunders when aiming for the best possible customer experience

I don't think there's a single financial institution still standing that doesn't recognize the obvious — ensuring a…


Posted on April 17, 2012 at 2:30pm

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