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Diane Chojnowski
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Human Factors International
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Senior Marketing Manager

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The Psychologist’s View of UX Design

Susan Weinschenk, HFI's Chief of UX Strategy, Americas, has a great article in UX Magazine:



The Psychologist’s View of UX Design



You may have heard this story about an elephant:

A king brings six men into a dark building. They cannot see anything. The king says to them, "I have bought this animal from the wild lands to the East. It is called an elephant."…

Continue

Posted on May 20, 2010 at 9:31am

Clean Metrics from Quick and Dirty Assessment: "The SUS"

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses an easy method for "grading" your interface design.

In the youthful field of usability, we may be surprised to hear about "venerable" measures of usability. However, that's just what we have with the DEC…

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Posted on February 19, 2010 at 4:30pm

"User Experience" meets "Beauty is Truth, Truth is Beauty"

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses the foundations of "user-experience" design.

What was on your Santa's list for your usability career? A new book on CSS? Learning more about SEO? Or maybe some tips on convincing management that user experience input really does make a difference to your business?



Since we need a raison d'être before meriting other items on Santa's list, let's consider how to make user… Continue

Posted on December 29, 2009 at 3:13pm — 2 Comments

Wherefore Art Thou O Usability? – Cognitive lock-in to the rescue

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses the missing link between usability and profitability.



I've enjoyed teaching HFI's series of CUA Certification Courses for many years now. Over 20 years of teaching, I got to meet a lot of people who were serious about usability – their organizations paid good money to get them trained. The organizations were "in love" with usability, so to speak. O usability, O usability.



But when I asked the class what their most… Continue

Posted on December 2, 2009 at 5:00pm — 1 Comment

Where is a good chart when you need it?

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses guidelines for creating online decision tools.



Remember the Challenger O-ring debacle? On 28 January, 1986 NASA managers had to decide if the circular rubber rings used to join sections of the orbital spaceship could perform. Unusually cold for the Florida launch pad, temperatures had dipped to about 28 degrees Fahrenheit (-2 degrees Celsius). Pretty cold for rubber O-rings that must flex to work.



In a… Continue

Posted on November 5, 2009 at 5:30pm — 2 Comments

Comment Wall (18 comments)

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At 2:01am on March 23, 2010, Abraham VA said…
Hi,
Now its working fine.

Thanks and Regards,
Abraham
At 1:17am on April 10, 2009, Sharad said…
Hey Diane,

Thanks for reminder, Discussion started...

Warm Regards,
Sharad
At 12:10pm on March 17, 2009, ConeTrees said…
Glad you like it Diane. Thanks for featuring my blog post ""Tips for effective DIY Participant Recruitment for Usability Testing" on the front page of HFI Connect.
At 2:19pm on January 31, 2009, NBWAL said…
THanks a lot Di, to acknowledge my communication.
I feel it is very difficult to create a new site through ning!!! i am not aware.
At 11:23pm on January 29, 2009, NBWAL said…
hi Di, do you know what best tools are available to run a video in personalize websites, similar to YOUTUBE??? please do convey.

by the way, i have recently joined NING. am presently exploring it, i can imagine how much long it would have taken you to develop a logic for this entire website!!!!

Lets be in touch.

Best wishes
At 5:02am on January 22, 2009, akulashashi said…
Hi Diane, I have a very small concern. I facing problem in viewing video's posted only by Bipin Saxena Could you please help in getting these video play on flash player 10 also.
At 12:38pm on January 19, 2009, NBWAL said…
Di, one more suggestion on this connect website...EVEN if i SIGNOUT, on the click of BACK button, i am able to see all the previous browsed screens...i mean that if any user SIGNs OUT< the browser should be refreshed and washed out from the buffer...
hope i am able to make my observation point clear to you....do implement this.
At 12:33pm on January 19, 2009, NBWAL said…
hi Di, you haven't responded any of my messages!!!
I have a great patience, i will surely wait...do respond.
At 3:02am on January 2, 2009, NBWAL said…
Hi Di, thanks for your response.
I need your guidance...in implementing several READY MADE features/applications that we should be able to run on any website....for example, you have designed this website, with very many features, and i am sure you you must have incorporated certain ready made SCRIPTS, can you help me in this regard!!!! i would be very glad to associate with you and learn.
do respond.
At 1:28pm on December 26, 2008, NBWAL said…
Hi Di, Its amazing to see your DYNAMICALLY created website. I mean, i have been seeing every FEATURE here, that i was thinking, whether any site at all may even have....I am just touched with your work. JUST AMAZING
 
 
 

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