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Susan Weinschenk, HFI's Chief of UX Strategy, Americas, has a great article in UX Magazine:



The Psychologist’s View of UX Design

You may have heard this story about an elephant:

A king brings six men into a dark building. They cannot see anything. The king says to them, "I have bought this animal from the wild lands to the East. It is called an elephant."…

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HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses an easy method for "grading" your interface design.

In the youthful field of usability, we may be surprised to hear about "venerable" measures of usability. However, that's just what we have with the DEC…

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HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses the foundations of "user-experience" design.

What was on your Santa's list for your usability career? A new book on CSS? Learning more about SEO? Or maybe some tips on convincing management that user experience input really does make a difference to your business?



Since we need a raison d'être before meriting other items on Santa's list, let's consider how to make user… Continue

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses the missing link between usability and profitability.



I've enjoyed teaching HFI's series of CUA Certification Courses for many years now. Over 20 years of teaching, I got to meet a lot of people who were serious about usability – their organizations paid good money to get them trained. The organizations were "in love" with usability, so to speak. O usability, O usability.



But when I asked the class what their most… Continue

HFI Trainer John Sorflaten, PhD, CPE, CUA, discusses guidelines for creating online decision tools.



Remember the Challenger O-ring debacle? On 28 January, 1986 NASA managers had to decide if the circular rubber rings used to join sections of the orbital spaceship could perform. Unusually cold for the Florida launch pad, temperatures had dipped to about 28 degrees Fahrenheit (-2 degrees Celsius). Pretty cold for rubber O-rings that must flex to work.



In a… Continue