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Douglas Gorney
Douglas Gorney
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How not to design for UX: the Ferrari example
6 Replies

Started this discussion. Last reply by Douglas Gorney May 11, 2010.

The less-is-more world is here. Get used to it.
1 Reply

Started this discussion. Last reply by Jane Robbins Mar 23, 2010.

Divided Attention - a survey of real-life browsing habits

Started Feb 24, 2010

 

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Douglas Gorney replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
A great point. (I'm thinking of Scotty's astonishment at the QWERTY keyboard in Star Trek IV after it fails to respond to his voice command.) You'll notice that most cars now come with an option to tune your radio from the side of the…
May 11, 2010
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Kimberly Stanley Markowitz replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
This is very good insight into this interface--thank you for sharing it. I hear what you are saying about the importance of understanding the users of this steering wheel and how it is tailored to them. Obviously a lot of work is being put into…
May 11, 2010
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Douglas Gorney replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
Ah, someone who actually knows what he's talking about! Thanks for the insight. I guess it's all in the training. As you say, specific users, specific context. Still, looks like the space shuttle to me…
May 11, 2010
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Arno Bublitz replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
I beg to differ. The Manettino (as everyone else's in F1) is not overly complicated. Nor is it a UX nightmare. Every Hobbyist Racer has a break balance control and other stuff fitted in their car. But let us have a look at the very basics:…
May 11, 2010
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Douglas Gorney replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
Yeah, good point. In 2009 Ferrari was using KERS, an energy-recovery system from the car's braking (kind of like a hybrid), so at least the drivers don't have that to deal with this year. However, now a bunch of F1 teams are talking about…
May 10, 2010
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Kimberly Stanley Markowitz replied to Douglas Gorney's discussion 'How not to design for UX: the Ferrari example'
And the video says that this version of the steering wheel is designed to be easier to use than the previous version--sheesh! If this "easy" steering wheel is any indicator, racing is more like flying a plane than driving a car.
May 10, 2010
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How not to design for UX: the Ferrari example

Ferrari runs into a UX nightmare with the steering wheel of their F10 Formula 1 racer. When the use of something as intuitive as a steering wheel takes a nine-minute video for just a brief overview, you know you've got a problem. It's amazing that pilots Felipe Massa and Fernando Alonso are even able to drive the thing.…See More
Discussion posted by Douglas Gorney May 6, 2010
6 Comments
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Jane Robbins replied to Douglas Gorney's discussion 'The less-is-more world is here. Get used to it.'
Simplicity rules for most people...an interesting perspective.
Mar 23, 2010

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At 12:55pm on February 24, 2010, Shannon MihalakosShannon Mihalakos said…
thanks! :-)
 
 
 

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