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Eric Schaffer
  • 63, Male
  • Farfield, iowa (Also Pondicherry India)
  • United States

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CEO - Human Factors International

Profile Information

Human Factors International
Job Title
CEO and Head of the HFI Laboratories

About me...

I'm the CEO of HFI.
BA Clark U in Psych, and MS/PhD from Steven's in Applied Psych/Human Performance.
In the User Experience field since 1979.
Started at AT&T Long Lines and Bell Labs.
Now at helm of HFI since 1981.... good grief!

I still do the global CEO strategy and such. But Jay More runs the overall operation day-to-day. I spend most of my time with a few interesting clients, and as head of the HFI Laboratories. I do the HFI methods, standards, tools, new courses, and breakthrough ideas. For clients I work on institutionalization of usability, offshore usability, and cutting edge projects (now mostly persuasion, innovation, and a mix of persuasion AND innovation). I've also been helping to roll out the new PET Design class.

Personal stuff: I spend most of my time in Asia now, though go around the world often. You will often find me in Pondicherry India (happy to help people touring the subcontinent). HFI ALWAYS has an office open somewhere; but I take time for Trancendental Mediation (2hrs a day for over 35 years now), SCUBA, Ballroom Dance (and tango!), and Blues/Rock Guitar/Vocals/Harmonica.

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Eric Schaffer's Blog

CIO Magazine Q&A: App Developers Need to Pay Attention to Usability - with Eric Schaffer

App Developers Need to Pay Attention to Usability

CIO Magazine — Eric Schaffer is one of the foremost authorities on usability, a hot topic as companies scramble to…


Posted on August 7, 2013 at 12:30pm

Work Smarter: Object-Oriented User Experience Design

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.

In this free white…


Posted on December 6, 2012 at 6:14pm

Introducing UX Marketplace


Posted on December 4, 2012 at 8:30pm

UX Strategy: Let’s Stop Building Usable Wrong Things

New HFI white paper – A conversation with Dr. Eric Schaffer


UX Strategy starts with executive intent. The intent may be to differentiate in order to maintain market share in a competitive…


Posted on October 30, 2012 at 3:00pm

Comment Wall (10 comments)

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At 10:24am on March 28, 2013, Dawn Barber said…

You're so cool...thanks for the quick message. Hope all is well!

At 11:57am on October 8, 2011, Harshada said…
Thank you, Eric :)
At 1:40am on June 29, 2011, Marnix Bras said…
Good idea Eric. I was about to blog about this course, and what I think I can use... in Dutch, but I shall definitely put an excerpt of it here.
At 8:56am on December 15, 2009, Amol Vaidya said…
Thanks, I have register myself to CUA Central. Just waiting for membership approval which is pending now.
At 11:02am on September 23, 2009, Gessica Lee said…
Thank you for your PET video, good analogy "the mall"
At 2:16pm on January 14, 2009, Jared M. Spool said…
They are. Things going well for you too?
At 1:35pm on December 26, 2008, NBWAL said…
FANTASTIC!!! is the only expression almost everyone had at your classes at PET in Bangalore. I first was very curious, how is it possible to even teach a complex EMOTION and on top of it to build a TRUST!!!! But the way you (and your 20 people team) have systematically handled the coverage of all these aspects of PET is just fabulous.

There was enormous to learn, in a span of 3 days. The Learning curve never declined because of your Thoughtful logical intervals.

I am sure every one that would enroll your classes is going to benefit a lot in LIFE>

Best wishes.
At 3:08pm on December 20, 2008, Senthil Kumar S Kugalur said…
Hi Eric, Thank you for the 3 days of mind blowing experience at PET session. Now, when ever I come across any advertisement online/offline or a messaging in a website...I see myself saying ' ah! Now they are conditioning, using contrast and scarcity'... :)

It was one of the best trainings I have gone through in recent times! Looking for more such trainings...!
At 1:52pm on December 20, 2008, Nagcharan said…
Yeah Sure Eric, I'll send it to your email :)
At 12:22pm on December 15, 2008, Barbara Bushe said…
Thanks Eric, great to hear from you :)
Things here at RBC are very good. I think we've definately moved the needle for the institutionalization UCD. We've integrated UX into our project management framework. We've got a great team of 5 Human Factors Specialists/Information Architects who work on our projects, and we've started our own internal mobile usability test lab. The HFI OLB interface is aging though and is going to be getting a facelift soon! Still lots we want to do...
Sounds like you are keeping well and busy, hopefully some of us will be able to attend the Toronto PET course soon.
All the best for the 2009, it should be an interesting year...


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