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John Sorflaten
John Sorflaten
  • 69, Male
  • Fairfield, IA
  • United States
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Sharing "Discoverability" Through Better Tag Strategies

Let's explore a recent job requirement for usability folks that may affect you.From Flickr.com (seeking Sr. Product Manager):Build a strategy and product requirements for Flickr features focused on the core photo sharing experience. Partner with user experience team on projects to improve site-wide usability…See More
Blog post by John Sorflaten Dec 8, 2011
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Designing Naturally With Gestalt in Mind

Do you ever find yourself at a loss for words?Perhaps you said something like "could you bring me that thingamabob over there?" If we don't know the right words, we fumble around talking about layouts with comments like "it's too loose" or "could you clean that up" or even "what were you trying to do?" Many of our readers who have taken HFI's Science and Art of Effective Web and Application Design course have heard the principles of "gestalt" as applied to layout. As an HFI instructor I was…See More
Blog post by John Sorflaten Sep 15, 2011
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Verbalizing About Visuals: Targets, Team, and Tag Lines

A reader asks how to conduct user experience design for different types of end-users:"Usually, visitors to a website might either be a verbal or a visual learner. How do we design websites and GUI products keeping in mind the requirements of verbal and visual learners?"Answer: There has been quite a bit of research on the "visualizer-verbalizer" question since the mid-1970s. It's mostly from the instructional design field where "individual differences" among students might affect learning.In…See More
A blog post by John Sorflaten was featured Aug 3, 2011
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Verbalizing About Visuals: Targets, Team, and Tag Lines

A reader asks how to conduct user experience design for different types of end-users:"Usually, visitors to a website might either be a verbal or a visual learner. How do we design websites and GUI products keeping in mind the requirements of verbal and visual learners?"Answer: There has been quite a bit of research on the "visualizer-verbalizer" question since the mid-1970s. It's mostly from the instructional design field where "individual differences" among students might affect learning.In…See More
Blog post by John Sorflaten Aug 3, 2011
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Pictures for Presenting the "Big Picture" of UX Design

As part of my own User Experience (UX) effort to get the pulse of what you would like to read in this newsletter, I posted a request for topics on HFI Central and HFI Connect.Arun Martin, from Bangalore, picked up the challenge. He was new to UX, but also a recent CUA graduate, having worked previously in tech support and tech writing. He sent the following:My *assignment*…See More
A blog post by John Sorflaten was featured Jun 9, 2011
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Pictures for Presenting the "Big Picture" of UX Design

As part of my own User Experience (UX) effort to get the pulse of what you would like to read in this newsletter, I posted a request for topics on HFI Central and HFI Connect.Arun Martin, from Bangalore, picked up the challenge. He was new to UX, but also a recent CUA graduate, having worked previously in tech support and tech writing. He sent the following:My *assignment*…See More
Blog post by John Sorflaten Jun 9, 2011
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Secrets to Setting the Context for Usability

Have you ever come into a room where an intense conversation commanded the air? Imagine it ending with these phrases: A.B.: "I'll never believe in that person again."L.M.: "The facts are clear, it's all over. Nobody can deny it." What just happened? Were you witness to the end / take-over / bankruptcy of your organization? The untimely demise of a project? YOUR project? (Of course, we always take the worst case, thinking it applies to us, right?) But wait a minute. We're letting our imagination…See More
A blog post by John Sorflaten was featured Feb 26, 2011
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Secrets to Setting the Context for Usability

Have you ever come into a room where an intense conversation commanded the air? Imagine it ending with these phrases: A.B.: "I'll never believe in that person again."L.M.: "The facts are clear, it's all over. Nobody can deny it." What just happened? Were you witness to the end / take-over / bankruptcy of your organization? The untimely demise of a project? YOUR project? (Of course, we always take the worst case, thinking it applies to us, right?) But wait a minute. We're letting our imagination…See More
Blog post by John Sorflaten Feb 26, 2011
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The Coming Surge in Emerging Markets by Dr. John Sorflaten

You don't need to read many newspapers or listen to many State of the Union speeches to predict the future of economic growth.Even back in October of 2009, the Los Angeles Times could easily say in a Consumers Section headline: "U.S. firms look to sell wares in emerging markets. As sales wither at home, manufacturers see China, India and Brazil as a customer base of new affluence".The question,…See More
Blog post by John Sorflaten Feb 3, 2011
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The Coming Surge in Emerging Markets by Dr. John Sorflaten

You don't need to read many newspapers or listen to many State of the Union speeches to predict the future of economic growth.Even back in October of 2009, the Los Angeles Times could easily say in a Consumers Section headline: "U.S. firms look to sell wares in emerging markets. As sales wither at home, manufacturers see China, India and Brazil as a customer base of new affluence".The question,…See More
Blog post by John Sorflaten Feb 2, 2011
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The Coming Surge in Emerging Markets by Dr. John Sorflaten

You don't need to read many newspapers or listen to many State of the Union speeches to predict the future of economic growth.Even back in October of 2009, the Los Angeles Times could easily say in a Consumers Section headline: "U.S. firms look to sell wares in emerging markets. As sales wither at home, manufacturers see China, India and Brazil as a customer base of new affluence".The question,…See More
A blog post by John Sorflaten was featured Feb 2, 2011
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John Sorflaten replied to Trupti Patil's discussion 'How to preach Usability to your Corporation'
Trupti, hi See my slide share presented at the 2008 UPA in Baltimore. Steal what works for you and forget the…
Feb 2, 2011

Profile Information

Company
User Experience Works
Job Title
Worker Bee

John Sorflaten's Blog

John Sorflaten

Sharing "Discoverability" Through Better Tag Strategies

Let's explore a recent job requirement for usability folks that may affect you.

From Flickr.com (seeking Sr. Product Manager):

Build a strategy and product requirements for Flickr features focused on the core photo sharing experience. Partner with user…

Continue

Posted on December 8, 2011 at 4:49pm

John Sorflaten

Designing Naturally With Gestalt in Mind

Do you ever find yourself at a loss for words?

Perhaps you said something like "could you bring me that thingamabob over there?"

 

If we don't know the right words, we fumble around talking about layouts with comments like "it's too loose" or "could you clean that up" or even "what were you trying to do?"

 

Many of our readers who have taken HFI's Science and Art of Effective Web and Application Design course have heard the principles of…

Continue

Posted on September 15, 2011 at 6:00pm

John Sorflaten

Verbalizing About Visuals: Targets, Team, and Tag Lines

A reader asks how to conduct user experience design for different types of end-users:

"Usually, visitors to a website might either be a verbal or a visual learner. How do we design websites and GUI products keeping in mind the requirements of verbal and visual learners?"

Answer: There has been quite a bit of research on the "visualizer-verbalizer" question since the mid-1970s. It's mostly from the instructional design field where "individual…

Continue

Posted on August 3, 2011 at 4:46pm

John Sorflaten

Pictures for Presenting the "Big Picture" of UX Design

As part of my own User Experience (UX) effort to get the pulse of what you would like to read in this newsletter, I posted a request for topics on HFI Central and HFI Connect.

Arun Martin, from Bangalore, picked up the challenge. He was new to UX, but also a recent CUA graduate, having worked previously in tech support and tech writing. He sent the…

Continue

Posted on June 9, 2011 at 6:20pm

John Sorflaten

Secrets to Setting the Context for Usability

Have you ever come into a room where an intense conversation commanded the air? Imagine it ending with these phrases:

 

A.B.: "I'll never believe in that person again."

L.M.: "The facts are clear, it's all over. Nobody can deny it."

 

What just happened? Were you witness to the end / take-over / bankruptcy of your organization? The untimely demise of a project? YOUR project? (Of course, we always take the worst case,…

Continue

Posted on February 26, 2011 at 10:09am

Comment Wall (2 comments)

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At 6:52pm on December 15, 2010, Guy HarveyGuy Harvey said…

Yeah I am the new Diane and more!

At 5:53pm on February 26, 2009, Diane ChojnowskiDiane Chojnowski said…
Hi John,

Welcome to HFI Connect. Feel free to start a forum discussion and comment on any topic of interest.

Good to see you here!
Diane
 
 
 

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