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Scrolling banners - a waste of space?
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Started this discussion. Last reply by Keith Instone Jul 15, 2010.

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Chris D'Arcy Bean replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Mike these carousels are not particularly useful, but they do (when done correctly) allow extra information to be found on a homepage. the main reason companies want to use these is to save on real-estate on a homepage. I tend to think that they…

Jul 14, 2010

Niranjan Jahagirdar replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

I think such banners can work only in case of highly focused websites such as health-related websites, news websites, or (to an extent) intranet portals, where most users would be looking for some info on information based on categories. Another…

Jul 13, 2010

Akshay Deshpande replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Hi Mike, I have some observation on this topic, may help. If the user is existing then it definitely helps. If its a new user it distracts him. I feel keeping scrolling banner would be my last option. Thanks

Jul 13, 2010

Mike Pifalo replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Thanks for all the replies. I'm really leaning towards the avoidance of scrolling/multiple banner messages. I really need to focus the visitor to self-identify and go down into specific pages, since we're basically trying to show them how…

Jul 12, 2010

Bonni Dennison replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Hi Mike, my experience is with an intranet site. We use rotating banners to advertise what is happening in the business 'now' and for what is important that needs to be highlighted (examples: initiatives, surveys, training, events). Every…

Jul 12, 2010

Jeffrey Olson replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Hi Mike, These rotating banners work when you have multiple messages that HAVE to be shown and limited space. I can say you will see a drop in conversion per "slide" so if you're going to use them, keep that in mind. The further…

Jul 12, 2010

Anindita Paul replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Thanks. Two things, I have actually found these scrolling banners useful for informational ,internal websites. As a regular audiences to some of these informational websites (some of which I am member of) it interests me to see what is in feature. I…

Jul 12, 2010

Mike Pifalo replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Thanks for taking the time to read. Some specific examples I have found are below: http://www.oracle.com/us/industries/index.html http://usa.autodesk.com/industries/media-entertainment There are others but I think you get the idea.

Jul 12, 2010

Anindita Paul replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Could you give an example of a scrolling banner. I have seen the carousel of pictures that shift through the different frames automatically. Are you referring to banner that scrolls from bottom to top automatically. Haven't seen those for a…

Jul 12, 2010

David Garcia Dorvau replied to Mike Pifalo's discussion 'Scrolling banners - a waste of space?'

Actually i had the same consideration in mind so i will definetively benefit from the feedback. To be sure about what you mean for "scrolling banner", can you show one example on the web?

Jul 12, 2010

Scrolling banners - a waste of space?

It appears to me that nearly ever web site main section page has some type of scrolling banner element - usually with navigation to skip to the next banner. In your experience, are these useful, and if so, when?The specific task I have at hand is creating a new major section to my company web site (industry solutions). The purpose of the section is to demonstrate our company's leadership and lead visitors to finding the best solutions for their needs. A peer review of 'competitive' sites (same…See More

Discussion posted by Mike Pifalo Jul 12, 2010

11 Comments