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Cognitive fluency is simply a measure of how easy it is to think about something.
People prefer things that are easy to think about to those that are hard.
According to psychologists, Cognitive fluency serves as a short cut in a world where lots of things fighting for our attention and we have to quickly
sort out which are worth checking out.
In designing for the online world, words that well received or easily understood are…Continue
Posted on March 5, 2010 at 7:19am