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Certified Usability Analyst/Web Specialist

providing insight into how site visitors will think, act, and react when using your organisation web site

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Mr Yap's Blog

Applying "cognitive fluency" on your website

Cognitive fluency is simply a measure of how easy it is to think about something.

People prefer things that are easy to think about to those that are hard.

According to psychologists, Cognitive fluency serves as a short cut in a world where lots of things fighting for our attention and we have to quickly

sort out which are worth checking out.

In designing for the online world, words that well received or easily understood are…


Posted on March 5, 2010 at 7:19am

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