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Surjeet Choudhury
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ModuleOne india Ltd.
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Creative Director

Surjeet Choudhury's Blog

Designer - Philippe Starck thinks deep on design

Designer Philippe Starck - with no pretty slides behind him - spends 18 minutes reaching for the very roots of the question "Why design?" Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly crystallized mantra for all of us, genius or not. Yet all this deep thought, he admits, is to aid in the design of a better toothbrush.

Why you should listen to him:

Philippe Starck is a… Continue

Posted on June 19, 2009 at 12:26am

Paula Scher on Failure

Paula Scher is one of the world's most famous graphic designers, known for creating Citibank's umbrella logo as well as for design work for The Public Theater, The New York Times Magazine, the American Museum of Natural History, The New York City Ballet, and Herman Miller. She believes failure is the secret to artistic success. "You have to fail in order to make the next discovery," says Scher. "It's through mistakes that you actually can… Continue

Posted on May 25, 2009 at 1:16am — 3 Comments

In Pursuit of Elegance: 12 Indispensable Tips

Matthew E. May is the author of In Pursuit of Elegance:
Why the Best Ideas Have Something Missing and the ChangeThis manifesto called Creative Elegance. He spent nearly a decade as a close adviser to Toyota and works with creative teams and senior leaders at a number of top Fortune companies.
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Posted on May 25, 2009 at 1:00am

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