"Not exactly what you are looking for, but check out a video from Steve Krug... might help: find the link on this page:
http://www.sensible.com/rocketsurgery/index.html"
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Susan Weinschenk
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Susan Weinschenk replied to Jere Chandler's discussion Video of a participant struggling through a usability test?
Sachin commented on Susan Weinschenk's blog post 5 Steps to More Creativity Using Brain Science"Thanks for the article with 5 meaning full points. I never thought on that before, but sure will ponder more on this in future. Thanks a lot again."
Rajat Bhardwaj commented on Susan Weinschenk's blog post 5 Ideas -- How To Use Brain Science To Create Persuasive Presentations"Great points. Thanks Susan!"
Susan Weinschenk posted a blog postCase Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"
Nick Pfennigwerth took his old site:and applied some of the principles in my book, Neuro Web Design: What makes them click? Here is what Nick wrote to me:“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating the old brain by telling a dangerous story with a picture of danger…See More
Tom Coleman, CUA # 2007-1319 commented on Susan Weinschenk's blog post Trust Lesson #2: Building Trust Is Not Enough"I recently had a similar experience with Adobe. I'm a long-time customer--I have been using Illustrator since version 1.0 and Photoshop since 2.0 and use CS4 daily. I purchased the wrong version of a software upgrade and realized my mistake,…"
Tom Coleman, CUA # 2007-1319 commented on Susan Weinschenk's blog post Trust Lesson #2: Building Trust Is Not Enough"Man, that soufflé looks good. I once thought I'd like to make a peanut butter soufflé--like like the ridiculous and the sublime all in one.
Whole Foods has pre-made quiche that you can take home and heat up that is very good!"
Susan Weinschenk posted a blog postTrust Lesson #2: Building Trust Is Not Enough
I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't purchase them. I was thinking about a news story I had read…See More
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Susan Weinschenk's Blog
Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"
Nick Pfennigwerth took his old site:
“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating… Continue
“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating… Continue
Posted on November 2, 2009 at 5:17pm
Trust Lesson #2: Building Trust Is Not Enough
I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't… Continue
Posted on October 27, 2009 at 3:30pm — 2 Comments
Trust Issues -- A Sure Way to Kill a Marketing Campaign
Three… Continue
Posted on September 21, 2009 at 2:37pm — 2 Comments
5 Ideas -- How To Use Brain Science To Create Persuasive Presentations
1) Talk to the emotional brain with photos. Forget text bullet points on your slides. Those bullet points are your outline. Don't bore your audience by showing them your outline! Use… Continue
Posted on August 20, 2009 at 12:03pm — 1 Comment
Great research
I thought I'd summarize and link to some great research I've found....
There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:
http://dsc.discovery.com/news/2009/02/24/men-women-beauty.html
Humans and… Continue
There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:
http://dsc.discovery.com/news/2009/02/24/men-women-beauty.html
Humans and… Continue
Posted on July 21, 2009 at 12:30pm — 4 Comments
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