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Susan Weinschenk
  • Female
  • Edgar WI
  • United States
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Susan Weinschenk's Page

Latest Activity

Susan Weinschenk replied to Jere Chandler's discussion Video of a participant struggling through a usability test?
"Not exactly what you are looking for, but check out a video from Steve Krug... might help: find the link on this page: http://www.sensible.com/rocketsurgery/index.html"
Mar 23, 2010
Sachin commented on Susan Weinschenk's blog post 5 Steps to More Creativity Using Brain Science
"Thanks for the article with 5 meaning full points. I never thought on that before, but sure will ponder more on this in future. Thanks a lot again."
Feb 12, 2010
Rajat Bhardwaj commented on Susan Weinschenk's blog post 5 Ideas -- How To Use Brain Science To Create Persuasive Presentations
"Great points. Thanks Susan!"
Nov 3, 2009
Susan Weinschenk posted a blog post

Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"

Nick Pfennigwerth took his old site:and applied some of the principles in my book, Neuro Web Design: What makes them click? Here is what Nick wrote to me:“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating the old brain by telling a dangerous story with a picture of danger…See More
Nov 2, 2009
Tom Coleman, CUA # 2007-1319 commented on Susan Weinschenk's blog post Trust Lesson #2: Building Trust Is Not Enough
"I recently had a similar experience with Adobe. I'm a long-time customer--I have been using Illustrator since version 1.0 and Photoshop since 2.0 and use CS4 daily. I purchased the wrong version of a software upgrade and realized my mistake,…"
Oct 29, 2009
Tom Coleman, CUA # 2007-1319 commented on Susan Weinschenk's blog post Trust Lesson #2: Building Trust Is Not Enough
"Man, that soufflé looks good. I once thought I'd like to make a peanut butter soufflé--like like the ridiculous and the sublime all in one. Whole Foods has pre-made quiche that you can take home and heat up that is very good!"
Oct 29, 2009
Susan Weinschenk posted a blog post

Trust Lesson #2: Building Trust Is Not Enough

I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't purchase them. I was thinking about a news story I had read…See More
Oct 27, 2009

Profile Information

Company
The Brain lady
Job Title
Behavioral Psychologist

Susan Weinschenk's Blog

Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"

Nick Pfennigwerth took his old site:

and applied some of the principles in my book, Neuro Web Design: What makes them click? Here is what Nick wrote to me:



“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating… Continue

Posted on November 2, 2009 at 5:17pm

Trust Lesson #2: Building Trust Is Not Enough



I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't… Continue

Posted on October 27, 2009 at 3:30pm — 2 Comments

Trust Issues -- A Sure Way to Kill a Marketing Campaign

I received a Linked In message from someone I don't know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web page. The page itself had some good persuasive design, but Trust alarm bells started ringing, and before long the entire interaction had gone down the drain.



Three… Continue

Posted on September 21, 2009 at 2:37pm — 2 Comments

5 Ideas -- How To Use Brain Science To Create Persuasive Presentations

How many BORING presentations have you attended in your lifetime? If you are like most people the answer is "too many"! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk:



1) Talk to the emotional brain with photos. Forget text bullet points on your slides. Those bullet points are your outline. Don't bore your audience by showing them your outline! Use… Continue

Posted on August 20, 2009 at 12:03pm — 1 Comment

Great research

I thought I'd summarize and link to some great research I've found....



There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:

http://dsc.discovery.com/news/2009/02/24/men-women-beauty.html



Humans and… Continue

Posted on July 21, 2009 at 12:30pm — 4 Comments

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