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Susan Weinschenk
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The Brain lady
Job Title
Behavioral Psychologist

Susan Weinschenk's Blog

Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"

Nick Pfennigwerth took his old site:

and applied some of the principles in my book, Neuro Web Design: What makes them click? Here is what Nick wrote to me:

“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating… Continue

Posted on November 2, 2009 at 5:17pm

Trust Lesson #2: Building Trust Is Not Enough

I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't… Continue

Posted on October 27, 2009 at 3:30pm — 2 Comments

Trust Issues -- A Sure Way to Kill a Marketing Campaign

I received a Linked In message from someone I don't know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web page. The page itself had some good persuasive design, but Trust alarm bells started ringing, and before long the entire interaction had gone down the drain.

Three… Continue

Posted on September 21, 2009 at 2:37pm — 2 Comments

5 Ideas -- How To Use Brain Science To Create Persuasive Presentations

How many BORING presentations have you attended in your lifetime? If you are like most people the answer is "too many"! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk:

1) Talk to the emotional brain with photos. Forget text bullet points on your slides. Those bullet points are your outline. Don't bore your audience by showing them your outline! Use… Continue

Posted on August 20, 2009 at 12:03pm — 1 Comment

Great research

I thought I'd summarize and link to some great research I've found....

There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:


Humans and… Continue

Posted on July 21, 2009 at 12:30pm — 4 Comments

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