Susan Weinschenk's Page

Nick Pfennigwerth took his old site:

and applied some of the principles in my book, Neuro Web Design: What makes them click? Here is what Nick wrote to me:



“What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods for activating… Continue

I choose the vendor I trust and have a "habit" for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don't own a souffle dish or a quiche dish. So, time to do my part for the economy, and actually purchase some kitchen wares. I happened to be in a Williams Sonoma store and even looked at and picked up both a quiche and a souffle dish. But I didn't… Continue

I received a Linked In message from someone I don't know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web page. The page itself had some good persuasive design, but Trust alarm bells started ringing, and before long the entire interaction had gone down the drain.



Three… Continue

How many BORING presentations have you attended in your lifetime? If you are like most people the answer is "too many"! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk:



1) Talk to the emotional brain with photos. Forget text bullet points on your slides. Those bullet points are your outline. Don't bore your audience by showing them your outline! Use… Continue

I thought I'd summarize and link to some great research I've found....



There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:

http://dsc.discovery.com/news/2009/02/24/men-women-beauty.html



Humans and… Continue