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Apala Lahiri Chavan
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Profile Information

Human Factors International
Job Title
Chief Oracle and Innovator

About Apala

Apala Lahiri Chavan, MA, MSc, CUA, was responsible for starting up Human Factors International's UX consulting operations across Asia (Mumbai, Bangalore, Pondicherry, Shanghai, and Singapore) since joining HFI in 2000 as Managing Director – India, and Vice President – Asia.

Apala has taken on a new role recently in HFI as Chief Oracle and Innovator. Apala and her Contextual Innovation team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products.

She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive business and generate more revenue and profit on the one hand, and improve quality of life for users on the other hand.

Recently, her focus has been on the emerging markets. She has co-edited a book on this subject, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets.

Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design.


Apala can be found on Twitter at http://www.twitter.com/FuturistApala


Apala Lahiri Chavan's Videos

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Apala Lahiri Chavan's Blog

Sustainable Futures: A Waste Management Perspective - India

Sustainable Futures: A Waste Management Perspective - India

by Institute of Customer Experience on Jul 22, 2013…


Posted on July 24, 2013 at 3:30pm

South Africa: An Emerging Market Report by Institute of Customer Experience

The diversity of South Africa is on one hand a treasure that should be preserved and people still do recognize its importance and carry forward their cultural values. On the other hand, the very same diversity is a challenge for policy makers, marketers, advertisers, government and other institutions that want to reach out to greater masses and those who look for…


Posted on June 18, 2013 at 6:30pm

UX Futurists Conference 2013: Chapter 1 - 'The Future is Mobile'

The Institute of Customer Experience (ICE) hosted its first conference - UXFC 2013 Chapter 1 - 'The Future is Mobile' at 'The Trident Hotel' in Chennai on the 15th of February. This platform was used to connect and discuss the infinite possibilities mobile phones have to offer. ICE hosted 'Mobile Life' an internationally recognized research centre in the area…


Posted on May 22, 2013 at 5:00pm — 2 Comments

The Three Laws of UX – Interview with Apala Lahiri Chavan

HFI Connect caught up with HFI’s Chief Oracle and Innovator, Apala Lahiri Chavan, while she was in transit in London.


HFI Connect: You recently spoke at a TEDx conference in Bangalore. Can you tell us about the conference and how you became involved?

Apala: …


Posted on April 24, 2013 at 3:30pm — 1 Comment

The Future of Global User Experience in Local Contexts

Deja Vu


“How can we make our global head quarters understand that the South Africa market has very…


Posted on March 15, 2013 at 2:00pm

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