User Experience for a Better World
Apala Lahiri Chavan, MA, MSc, CUA, was responsible for starting up Human Factors International's UX consulting operations across Asia (Mumbai, Bangalore, Pondicherry, Shanghai, and Singapore) since joining HFI in 2000 as Managing Director – India, and Vice President – Asia.
Apala has taken on a new role recently in HFI as Chief Oracle and Innovator. Apala and her Contextual Innovation team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products.
She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive business and generate more revenue and profit on the one hand, and improve quality of life for users on the other hand.
Recently, her focus has been on the emerging markets. She has co-edited a book on this subject, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets.
Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design.
Apala can be found on Twitter at http://www.twitter.com/FuturistApala
It's clear that the strongest growth in the global economy in the coming years will take place in the BRIC countries. While the acronym originally stood for the emerging economies of Brazil, Russia, India and China, it now includes other industrialized countries such as Mexico, Turkey, South Africa, Thailand, Vietnam and others.
For Western companies to be successful in conducting online trade in the BRIC nations, it's essential that they're aware of these countries’ unique cultures…
ContinuePosted on December 14, 2011 at 6:00pm
Retail Online Integration magazine just published its cover story "Best 50 tips of 2011". Tip number 25 was taken from an article I wrote for the magazine called "Understanding Global…
ContinuePosted on November 9, 2011 at 7:00pm
Global Usability Testing - "Think Local, Win Global" - New HFI White Paper - a conversation with Apala Lahiri Chavan
Is your organization expanding its reach into global markets? Do you need to have your website, product, or service tested in many different countries?
In this conversation, Apala presents her experiences and HFI's unique approach to Global Usability Testing.
Posted on September 2, 2011 at 4:30pm
HFI Connect’s Guy Harvey had a chance to catch up with Apala Lahira Chavan, Chief Oracle and Innovator at HFI and ask her about her work.
HFI Connect: Hello Apala. Thank you for taking time to talk with HFI Connect. For our members that don't know you can you tell us a little about yourself and the unique work you do.
Apala Lahiri Chavan: I have a bright and shiny new role in HFI right now, that of Chief Oracle and Innovator and no, that…
ContinuePosted on August 23, 2011 at 3:00pm — 1 Comment
Posted on August 2, 2011 at 3:30pm
© 2012 Created by Diane Chojnowski.
