I am a user experience consultant and interactive media strategist with more than ten years of experience in interactive brand strategy, user experience, creative management, information architecture, user research, production and delivery spread across Web, Mobile and Social Media. I brings with me a global understanding of creative process, insights about the interactive space and hands-on experience of people interaction with the digital media.
Over the years even though I have played multiple roles from creative lead to department head, brand, content strategist, creative director, user experience lead, information architect and interactive program manager, his success lies in consistently making 'experience creation' the center of the creative and production process across teams and organizations.
My inclusive approach and sense of ownership equips him to operate at strategic, creative and team level; and to define and deliver solutions that leverage the power of design, interactivity and content to achieve marketing, communication and user experience goals.
I am a Post Graduate in Mass Communication and have Human Computer Design & Evaluation certification for IIT Bombay. The other areas of his interest are semiotics, emotional design, culture and environment and he is currently probing the role of emotion in social media.