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All Blog Posts (378)

The Positronic Mother

She had started working for Starbucks just 3 months back. Given that she was one of the youngest but very skilled ‘chatistas’ working for Starbucks, everyday was a day full of incredible new information she learnt, new dots she connected and problems she solved for customers. It didn’t matter that she hardly got time to sleep. She was also very aware of all that was being written about the future of work and how it was increasingly possible that many people would lose their…

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Added by Human Factors International on August 3, 2017 at 1:48am — No Comments

AI FOR GOOD: HFI Participates in the Milestone UN Summit

The implications of the recent and surprisingly rapid advances in Artificial Intelligence (AI) have spurred intense conversations globally. As science fiction becomes reality, it is fundamental to rethink AI's role in solving humankind's most enduring problems like poverty, inequality, malnutrition, to name a few.

This was at the heart of discussion during the first AI for Good Global Summit.…

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Added by Human Factors International on June 30, 2017 at 7:00am — No Comments

CXA Spotlight: John Walker

John Walker

Innovation for Optimum UX

“When you can actively demonstrate that if you invest in user experience at the beginning of the product life cycle, at the end it results in less rework, greater shareholder value, and a product or service that customers love and want to engage with, then getting buy-in on things that are highly qualitative becomes easy.”…

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Added by Human Factors International on June 17, 2016 at 10:30am — No Comments

CUA of the Month - June 2016: Shweta Sharma Walia

Shweta Sharma_Walia

Global UX Standardization

“I love representing the user through usability, and user experience. Giving it more clarity and focus is something that I am really longing to have all across international borders.” Read the entire…

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Added by Human Factors International on June 2, 2016 at 12:30pm — No Comments

CUA of the Month - May 2016: John Rizzo

John Rizzo

Implementing UX – the Educating Approach

“The knowledge you learn in the certification program is not the same stuff you can find in a blog or a book. The CUA training materials are fact based and/or based on researched papers that have been published. I truly think that the CUA certification is going to help anybody building something that a human is…

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Added by Human Factors International on May 6, 2016 at 3:00pm — No Comments

CUA of the Month - April 2016: Pritam Hasabnis

Pritam Hasabnis

One hundred apps and counting...

“HFI training courses gave me a bigger picture on how best practices are followed and applied practically in live projects. Well-trained instructors explained theoretical content through engaging workshops and experiences, which directly helped us in actual implementation.”…

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Added by Human Factors International on April 9, 2016 at 3:30pm — No Comments

CUA of the Month - March 2016: Jared Bridgeman

Jared Bridgeman

UX Making Car Rental Easier

“One of the key elements of building a successful product is a continued focus on customer needs. It has been extremely valuable to have a background in usability to more deeply understand what customers experience when they interact with our websites and apps. A good product manager maintains this customer-centric…

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Added by Human Factors International on March 9, 2016 at 3:00pm — No Comments

CUA of the Month - February, 2016: Jason Marcus

Jason Marcus

UX Turbocharged

“I love sharing my usability knowledge with colleagues. The CUA/CXA training has given me the ability to speak clearly and with authority on the value of UX. Moving forward as a team to achieve our goals has been very exciting because the test results have been remarkable.”…

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Added by Human Factors International on February 10, 2016 at 5:30pm — No Comments

CUA of the Month - January, 2016: Lisa Maurer

Empowering Kids with Participatory Design

“Kids CoLab team members can design for children who are younger. And not only have they been able to take part in designing what the app will look like, they have actually been able to be co-researchers with us in the usability testing.” Read the entire…

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Added by Human Factors International on January 9, 2016 at 7:31pm — No Comments

CUA of the Month - December, 2015: Aman Singal

Unifying Development with Business Thinking

“Before it was my design vs. your design; it was that kind of a conversation because designers are usually resistant to change to what management is proposing. Now I am able to negotiate between them better, so I think that has helped a lot.” Read the entire…

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Added by Human Factors International on December 1, 2015 at 7:00pm — No Comments

Apple Watch Case Study: what we can learn and apply from an affordance analysis

New HFI white paper – by Mary M. Michaels

This free white paper introduces affordance decomposition, a technique that enables you to quickly assess products and services from an end user perspective as well as from an ecosystem perspective.

Affordance decomposition is taught in HFI’s UX training course Omni-Channel UX Strategy and Innovation: an ecosystem and future modeling approach. In this white paper, it used to analyze the Apple Watch from four…

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Added by Human Factors International on November 8, 2015 at 8:30pm — No Comments

CUA of the Month - November, 2015: Michael Hricko

UX and National Defense

“I was in the Navy, I was a user of cumbersome, technical, complicated systems, in a dynamic, fast paced, and at times life-threatening environment. Did we get the job done? Yes, we had no other choice, what we were provided is what we had; and to accomplish our missions we had to put our heads down and carry out the process, the button smashing, the controls, the layouts, the mental gymnastics, the hours upon hours of training, studying and…

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Added by Human Factors International on November 3, 2015 at 4:32pm — No Comments

HFI Newsletter, October 2015

What Leads to User Satisfaction with Smartphones?

“This article identifies nine factors to pay attention to when designing mobile user experiences, and shows how they are related to nine underlying psychological factors.”…

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Added by Human Factors International on October 6, 2015 at 3:59pm — No Comments

CUA of the Month - October, 2015: Kara Pastour

Creating a Collaborative UX Environment

“It’s a great feeling leaving a room after a UX strategy session thinking, wow, we just made some decisions that are going to ensure success for our users. Those decisions ultimately contribute back to our company in a very positive way. I find that when your users are successful, your company will likely be successful too.” Read the…

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Added by Human Factors International on October 1, 2015 at 5:45pm — No Comments

CUA of the Month - September, 2015: Morteza Bahiraee

UX Champion from Iran

"Long-term satisfaction of customers is invaluable to me. In addition, I am an ambitious person and I always strive to be the best and I realize that I cannot achieve that without a customer oriented mindset.” Read the entire…

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Added by Human Factors International on September 9, 2015 at 1:14pm — No Comments

Eric Schaffer speaks at BigDesign in Dallas, Sept 18

Eric Schaffer, Founder of HFI, currently CEO and Head of HFI Laboratories, hopes to see you at BigDesign in Dallas, September 17-19. His talk "How UX Transforms Your Company Into a Market Leader (Without Steve Jobs)" takes place at Trinity 1-3 on September 18 at 4:00 pm.

In the UX field since 1977,…

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Added by Human Factors International on September 2, 2015 at 5:30pm — No Comments

User Experience Design Newsletter - August, 2015

Gamification of UX Research – A Board Game to Study Future User Needs

Researchers in Belgium created a board game loosely based on The Game of Life for participants to play as part of their UX research. This game-based research was done to understand what kind of information users would want from a future Train Information System (TIS) that had not yet been developed.

Read the full article: http://ow.ly/Rypgl

Added by Human Factors International on August 30, 2015 at 12:45pm — No Comments

CUA of the Month - August, 2015: Valentin Kaelin

The UX Swiss Connection

"There is work to be done in integrating UCD into the various approaches to software development used in our company. This requires a good understanding not only of the processes used; it also requires a good understanding of the way the different team setups work.” Read the entire…

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Added by Human Factors International on August 6, 2015 at 5:30pm — No Comments

CXA Spotlight: Krista Kostuch

From English Teacher to UX Champion

"There was more in the realm of user experience I needed to learn that not even hands-on experience could teach me. There were best practices, methods, techniques, tools and everything else that I wanted to know how and when to apply.” Read the entire…

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Added by Human Factors International on July 27, 2015 at 3:30pm — No Comments

CUA of the Month - July 2015: CJ Cuccaro

Switching From Programmer to Usability Mental Model

"My advice for those who want to enter this field of usability: do as much up front learning as possible. Work on core soft skills like presenting, selling, analyzing, and organizing. Look into the HFI certification programs. No need for a full degree, get the CUA from HFI. The cost savings compared to a degree is significant and you will get what you need to be successful.”…

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Added by Human Factors International on July 20, 2015 at 7:00pm — No Comments

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