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January 2009 Blog Posts (10)

Petting the PET

Now that PET has been tamed and is ready to be harnessed, the question of petting the PET artistically and carefully to an optimum arousal takes the center stage. We now know why to persuade and how to persuade, but do we still know when to persuade and how much to persuade ?

It almost reflects the classical question of science vs. art. We know the science of persuasion and now we have to develop the art of applying it. Ethics of persuasion is one issue and no doubt a major one, but here I… Continue

Added by Jyoti Kumar on January 30, 2009 at 6:17am — No Comments

Yellow pages to get more user friendly in Bangalore

This year citizens of Bangalore can look forward to Yellow Pages and directories that are categorized with greater clarity, making it easier to locate products as well as vendors.



The two directories “B2C” for offices and homes, and “B2B” for industries will have a new multilevel categorization system which is set to revolutionize the way products and services are sourced.



To explain how more user friendly it can be now, for an example: Earlier, all the Yellow Pages were… Continue

Added by Rajveer Singh Rathore on January 30, 2009 at 2:31am — No Comments

ResearchDriveby: Mobile Persuasion

Instead of writing … for the last bit I’ve been thinking about (and doing) this contribution to the City University London presentation on Mobile Persuasion.

http://handheldusability.wordpress.com/

Now back to the regularly scheduled analytics …

Added by kath straub on January 29, 2009 at 12:00pm — No Comments

Intimate Phone Conversations?

For us the core of persuasion engineering is understanding the customer’s deep drives, blocks, beliefs, and feelings.



The only way we have to get at this is to do in depth interviews, with highly trained staff. It takes at least a month of full time work for me to train a staff member to do these interviews. We have been very successful with using this method to develop actionable analyses. For example, the following PET Analysis was done from research about car pooling. You will see… Continue

Added by Eric Schaffer on January 28, 2009 at 4:30pm — No Comments

From Batteries to Blogging 25 Feb 09 in London

I’m teaching a new workshop entitled From Batteries to Blogging: A user experience- based technology journey into today’s mobile phones:



With a new handsets season every few months, it is now even more critical for product marketers and user experience professionals to keep up to speed with the latest technologies, challenges, and opportunities. Touch-feedback interfaces… Continue

Added by Scott Weiss on January 23, 2009 at 6:37pm — No Comments

ResearchDriveby: Undo unto others…Twitter’s imperfect study of reciprocity and (un)requited love

Every once in awhile pop culture gives psychologists a gift.



Survivor, for instance, was a gift. The Apprentice, Parking Wars and now Smile, you’re under arrest… also gifts. In fact, the entire genre of reality shows is s a window for observing influence strategies and obedience-to-authority in a semi-controlled setting. Authority. Social Proof. Ingroup-outgroup distinctions. Reciprocity. They are all there for the watching.



And now we have a… Continue

Added by kath straub on January 20, 2009 at 5:30pm — No Comments

The Washing Machine That Ate My Sari: Mistakes in Cross-Cultural Design



We are excited to be featured on the cover of the January/February, 2009 issue of Interactions magazine:



The Washing Machine That Ate My Sari - Mistakes in Cross-Cultural Design

by Apala Chavan, Douglas Gorney, Beena Prabhu, Sarit Arora



Designers face unique challenges when adapting designs for emerging markets. Considering cultural differences is essential for avoiding mistakes.…

Continue

Added by Apala Lahiri Chavan on January 19, 2009 at 5:30pm — No Comments

Focal Points of Design

Based on the book HFI-Certified Usability Analyst Program: Glossary of Usability Terms and my research I have created this document to provide a clear understanding on the 4 focal points of design, i.e. Navigation, Content, Presentation and Interaction design.



I am still in process of updating it and shall post the updated version in near future.



Meanwhile, I invite your comments/feedback.…



Continue

Added by Anshul Gupta on January 13, 2009 at 9:00am — No Comments

The Future of Publishing (and content)

Just finished reading an interesting article on the effects of the internet/web on academic publishing in SEED.



The focus is on the academic publishing paradigm and how that's changing given recent changes in academicians' ability to openly publish their ideas via the web. The ideas in here, however, apply more broadly to how we all will be using the web down the road.



A key… Continue

Added by Jeff Horvath on January 8, 2009 at 4:28pm — No Comments

Role of CIO / CTO in Usability

Eric Schaffer and I have been featured in an article in Dec, 2008 edition of a prominent IT magazine in India for CIO and CTOs - Intelligent Enterprise



The Usability Challenge



Though usability engineering isn't a direct responsibility of the CIO, a good CIO can actually help institutionalize the idea in an enterprise.

by Rajendra Chaudhary



As an increasing number of applications continue to adopt Web-browser based… Continue

Added by Hitesh Agrawal on January 6, 2009 at 11:30am — 1 Comment

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