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User Experience News, Blogs, and Videos

March 2009 Blog Posts (7)

5 Universal Principles For Successful eCommerce-Sites

When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge.



There is no “Consumer Trust for Dummies,” but as eCommerce designers, we need to focus on some fundamentals. The following topics may seem as obvious as walking into a… Continue

Added by Jeffrey Olson on March 24, 2009 at 8:07pm — No Comments

What is your favorite User Experience Quote?

If any of you follow me on twitter (http://twitter.com/toreym) you might have seen that I will occasionally post a #UXQuote of the day. These quotes are things that I hear throughout my day either from a customer, another employee and even things I catch myself saying.



Taking time to listen to these one-liners can be a very powerful exercise. There is a lot you can glean from a simple one-liner sometimes. When I am constantly on the hunt for a quote of the day it helps me focus on… Continue

Added by Torey Maerz on March 23, 2009 at 1:32pm — 12 Comments

Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust



UX Matters is featuring my article:



Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust


By Eric Schaffer



By leveraging the science of persuasion in new and insightful ways and designing specifically to optimize the elements of persuasion, emotion, and… Continue

Added by Eric Schaffer on March 12, 2009 at 3:39pm — No Comments

Tips for effective DIY Participant Recruitment for Usability Testing

Summary

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In case you are not using the services of a professional recruitment agency, or do not have an internal recruitment team that can help you acquire participants for usability tests, here are some tips to help you begin with finding those participants successfully.

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An important consideration amongst others for effective usability testing is acquiring participants who are representative of your product’s target audience (users who will… Continue

Added by ConeTrees on March 6, 2009 at 1:30pm — No Comments

ResearchDriveby: UsabilityMethods - For cardsorting, 20 is enough.

Q: How many participants do we need for our cardsort?



Tullis and Woods conducted a real data simulation study to determine the practically optimal number of participants need for cardsorting.



First they collected data from a large set of users–168 people to be exact. Then they ran cardsort “studies” of different sizes by randomly drawing data for individual participants from the larger data set. Since it was all mathematical–based on similarity scores within data pairs and… Continue

Added by kath straub on March 6, 2009 at 12:01pm — No Comments

Futuristic Look At 2019 (video by Microsoft)

Future Vision Montage

Future Vision Montage


Please click on the link in case if you are unable to view the video.

Futuristic Look At 2019 (video by… Continue

Added by Pravin Parmar on March 3, 2009 at 3:30am — 1 Comment

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