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April 2009 Blog Posts (5)

How Obama is using the science of change



An article from Time on April 2, 2009 describes how President Obama used a secret group of behavioral scientists to craft his campaign, and how he continues to use the group to implement policy changes in the government and consumer changes in behavior.



This secret group includes many of the well known names in the field of persuasion, including… Continue

Added by Susan Weinschenk on April 23, 2009 at 10:00am — 4 Comments

How text formatting can enhance the readability and persuasiveness of text

HFI newsletter subscribers read smarter … when their copy was formatted with ReadSmart.



Last month’s newsletter was an experiment. Did you figure that out? At the end of the newsletter there was an invitation to participate in a survey. The survey had a mix of questions. We asked how you felt about the PDF format. You suggested topics you would like to read about. And then we asked about the content of the… Continue

Added by kath straub on April 21, 2009 at 12:00pm — 1 Comment

The Recession - An Opportunity to Break the Mold

I am sure that several of you reading this are part of an organization cutting expenses and finding other ways to become more operationally efficient. And I am even more sure that each one of you have felt the affects of this in your every day lives in the products you buy and the interactions you have with businesses. We have been asked to become more self sufficient and forced to use self-service applications which have been rushed into existence, and we are seeing the quality of many of the… Continue

Added by Torey Maerz on April 16, 2009 at 12:50pm — No Comments

ResearchDriveby: Rejection is Cold. Literally

Cold and lonely. These two concepts seemed permanently paired in the English language. So do warm and fuzzy.



And new studies suggests that the linguistic link between emotional experience and physical sensation might not be so accidental. University of Toronto researchers Zhong and Lonardelli found that study participants describing a personal experience of social rejection or exclusion actually felt colder than others who remembered inclusive experiences. People describing negative… Continue

Added by kath straub on April 13, 2009 at 2:49pm — 2 Comments

Eye Insights: What Can Eye Tracking Tell Us That We Didn't Already Know?



Eye tracking is a great tool to help us understand what happens in what I call the breakdown event. The breakdown event is something that goes wrong during a usability test during task completion.



In this example, participants were asked to complete a form to sign up for a new service. During the sign up process, we noticed that several participants were skipping a critical field necessary to completing the sign up… Continue

Added by Andrew Schall on April 1, 2009 at 11:51am — 5 Comments

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