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April 2011 Blog Posts (2)

Personas: The Foundation of Great User Experience (Kevin O'Oconnor in UX Magazine)

(Great article in UX Magazine)

 

Today's consumers are demanding more from companies. Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics, assuming that the features, functionality and messaging will meet the needs of all of the customers in that demographic—a "one size fits all" mentality. However, as the…

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Added by Human Factors International on April 19, 2011 at 3:37pm — No Comments

Hand Paintings ...

... that illustrate a ubiquitous product in different settings…

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Added by TwitterFeed @hfjm - Jimmy Morgan on April 14, 2011 at 12:19pm — No Comments

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