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July 2011 Blog Posts (2)

Understanding Global Customers: User Experiences at Home and Abroad

(My article featured in the Retail Online Integration, July 2011)

 

When companies conduct business in the international marketplace, they often need to modify products, services and technologies. While this can be a challenge, understanding the subtle patterns in ethnographic and market data can reveal exciting breakthrough ideas that can drive the growth of international business and generate more revenue.

 

One error that many companies make is thinking…

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Added by Apala Lahiri Chavan on July 27, 2011 at 6:20pm — No Comments

The Importance of Following Established Mental Models

As humans, we invest a great deal of time and cognitive energy into simplifying the world around us into a set of processes, models and rules.  These rules are known as Mental Models.  As we interact with the world and are confronted with tasks and obstacles, both primitive and complex, mental models are used as a guideline for successful completion.  As an Information Architect – a deep understanding of and adherence to established mental models is paramount.  If models are either…

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Added by Michael Clark on July 15, 2011 at 5:30pm — No Comments

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