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I received a Linked In message from someone I don't know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web page. The page itself had some good persuasive design, but Trust alarm bells started ringing, and before long the entire interaction had gone down the drain.
Added by Sharad on September 14, 2009 at 6:47am — No Comments