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Eric Schaffer's Blog (32)

CIO Magazine Q&A: App Developers Need to Pay Attention to Usability - with Eric Schaffer

App Developers Need to Pay Attention to Usability

CIO Magazine — Eric Schaffer is one of the foremost authorities on usability, a hot topic as companies scramble to…


Added by Eric Schaffer on August 7, 2013 at 12:30pm — No Comments

Work Smarter: Object-Oriented User Experience Design

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.

In this free white…


Added by Eric Schaffer on December 6, 2012 at 6:14pm — No Comments

Introducing UX Marketplace


Added by Eric Schaffer on December 4, 2012 at 8:30pm — No Comments

UX Strategy: Let’s Stop Building Usable Wrong Things

New HFI white paper – A conversation with Dr. Eric Schaffer


UX Strategy starts with executive intent. The intent may be to differentiate in order to maintain market share in a competitive…


Added by Eric Schaffer on October 30, 2012 at 3:00pm — No Comments

What every CIO needs to know about user experience design

This article by Eric Schaffer was published in Information Week on August 22, 2012

With the commoditization of hardware and software, organizations have started to look to user experience design as their key differentiator. In a recent Forrester study, 93 percent of organizations see customer…


Added by Eric Schaffer on October 11, 2012 at 5:27pm — No Comments

What Every CEO Should Know about Creating an Effective User Experience Practice

My new white paper:

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.

In this free white paper:

  • Why CEOs must differentiate based on customer experience
  • How CEOs try to move toward customer centricty—and what they should be doing
  • Why customer centricity must be part of the DNA of the…

Added by Eric Schaffer on June 28, 2012 at 5:38pm — No Comments

Answers to Select Questions on User-Centered Design

April 23, 2012 – submitted by Hardik Khanna

Question: I am an Internet evangelist. I came across your website through a friend's recommendation and really like it. I have a query regarding web designing, which goes like this: on websites, why are filters provided on the right-hand side of the page? From my personal observation/usage I have seen that generally the cursor is always on the right side of the screen, which is probably because I am a…


Added by Eric Schaffer on April 24, 2012 at 2:30pm — No Comments

Three Strategies For Industrial-Strength Customer Centricity - Ideas for a Competitive Digital Strategy in the Card Industry

Published in Ngenuity, Winter 2012…


Added by Eric Schaffer on January 17, 2012 at 4:33pm — No Comments

The Prime Challenge with Mobile

I worked at Bell Labs in Whippany, just down the hall from the team that developed cellular phone technology.  They were mostly ham radio operators (and helped me get my license KA2THY).  Those guys had no clue what a revolution they would spawn. And now, that technology is driving huge shifts in lifestyle, commerce, and industry worldwide.  


At HFI we get to work on mobile device design, and application design, in every market and domain you can imagine. We work on 3D…


Added by Eric Schaffer on October 27, 2011 at 1:30pm — No Comments

Does UX Enterprise Work?

First Example:


Today our office in Mumbai called me in to look at a project plan to create public banking sites for an important client.  During the last 10 years we have done over 20 projects for this client.  And they had asked us to develop their next generation of unauthenticated sites.  The project had…


Added by Eric Schaffer on August 9, 2011 at 5:30pm — 1 Comment

The Wholeness of User Experience (white paper)

In this white paper I answer questions on HFI's Certified User Analyst  (CX) Program


  • What is user experience?
  • What does it mean to have the CUA and CXA designations?
  • Why does a person have to be a CUA to take the CXA…

Added by Eric Schaffer on August 5, 2011 at 9:30am — No Comments

News from Africa

I'm in Africa for two extra weeks. But I don't much mind

as I'm getting to see a plan come together. As usual, we have been

helping align the institutionalization of UX and at the same time we

have been helping tactically to do essential UX work. We have limited

the damage of some train wrecks about to happen. And now we have

completed a new, far reaching, and radical digital strategy; and we are

starting to push that toward actual net and mobile…

Added by Eric Schaffer on August 20, 2010 at 5:30pm — 2 Comments

Cloud UX Webcast QA

We got some great questions from viewers of our webcast, "Cloud UX: The Next Generation in Institutionalization" that I'd like to share here:

Is Cloud UX like faceted search facility on an organized & indexed repository?

This would be a partial solution. The problem is that the search against a set of… Continue

Added by Eric Schaffer on May 28, 2010 at 11:00am — No Comments

The Golden Thread

I met with yet another bank this week, this one in Singapore. They were smart and aggressive. They understood that their future success will be based on the quality of their digital customer experience. After all, they just can't differentiate by taking more customers out on the golf course. The technology is the new face of the bank. But then I described the golden thread and the fact that in most organizations it is broken. That again resulted in sideways glances and laughter. It's a punch… Continue

Added by Eric Schaffer on May 11, 2010 at 11:30am — 7 Comments

Great questions from the webcast

We got great response on our webcast last week, Design for the Big: How User-Centric Innovation and Strategy Can Move UX Up the Value Chain. We had so many good questions from viewers that we couldn't answer them all on the webcast. Here are more:

Would love to know what article was referenced re: "if you have money, buy…


Added by Eric Schaffer on April 27, 2010 at 4:30pm — No Comments

Is User Experience Different than Usability?

I was recently asked "Is user experience different than usability?"

Our field has been called many things:

  • Engineering Psychology
  • Personnel Subsystem Design
  • Human Factors Engineering
  • Ergonomics
  • Usability
  • User Experience

Sorry. It was not my idea.

The switch from Usability to User Experience flagged a wider viewpoint. We are not just…


Added by Eric Schaffer on March 30, 2010 at 5:36pm — 3 Comments

It's Two Budgets Really

I've had a few interesting conversations on budget for UX work and UX institutionalization. Probably everyone knows that the spend for UX work should be about 10% of the overall development budget. I think I first published that in about 2001 as I was working out joint UX and delivery processes with Tata Infotech. When you worked it out, the UX component usually ran around 10% of the overall project costs. But, what about institutionalization of UX?

Think about it like the difference… Continue

Added by Eric Schaffer on March 18, 2010 at 10:36am — No Comments

Ready, Fire, Aim!

It's just great to see how enthusiastic many companies have become about institutionalization of customer-centric design. They certainly get excited. And they often start reeling off projects and programs that they want to start last year or sooner. There is always a set of major design initiatives in progress which will be likely to train-wreck if UX staff are not dispatched instantly. There is a group that needs training. And, we need to get standards or we will continue to build an installed… Continue

Added by Eric Schaffer on March 10, 2010 at 1:30pm — No Comments

Good UX Leaders and Bad UX Leaders

I've written a lot about the importance of executive championship and governance in supporting the institutionalization of a user centric design capability. There is no question that that is a prerequisite. But, a second key to success is a leader who will run the internal usability organization. This leader will be full time working on UX issues. And the quality of this leader is profoundly important. The ideal head of this group will have a deep understanding of the organization, excellent… Continue

Added by Eric Schaffer on February 23, 2010 at 5:30pm — No Comments


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