Eric Schaffer's Blog (31)

Free poster of this animation and related white paper on UX strategy

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.

In this free white…

New HFI white paper – A conversation with Dr. Eric Schaffer

UX Strategy starts with executive intent. The intent may be to differentiate in order to maintain market share in a competitive…

This article by Eric Schaffer was published in Information Week on August 22, 2012

With the commoditization of hardware and software, organizations have started to look to user experience design as their key differentiator. In a recent Forrester study, 93 percent of organizations see customer…

My new white paper:

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.

In this free white paper:

• Why CEOs must differentiate based on customer experience
• How CEOs try to move toward customer centricty—and what they should be doing
• Why customer centricity must be part of the DNA of the…

April 23, 2012 – submitted by Hardik Khanna

Question: I am an Internet evangelist. I came across your website through a friend's recommendation and really like it. I have a query regarding web designing, which goes like this: on websites, why are filters provided on the right-hand side of the page? From my personal observation/usage I have seen that generally the cursor is always on the right side of the screen, which is probably because I am a…

I worked at Bell Labs in Whippany, just down the hall from the team that developed cellular phone technology.  They were mostly ham radio operators (and helped me get my license KA2THY).  Those guys had no clue what a revolution they would spawn. And now, that technology is driving huge shifts in lifestyle, commerce, and industry worldwide.  

At HFI we get to work on mobile device design, and application design, in every market and domain you can imagine. We work on 3D…

First Example:

Today our office in Mumbai called me in to look at a project plan to create public banking sites for an important client.  During the last 10 years we have done over 20 projects for this client.  And they had asked us to develop their next generation of unauthenticated sites.  The project had…

In this white paper I answer questions on HFI's Certified User Analyst  (CX) Program

• What is user experience?
• What does it mean to have the CUA and CXA designations?
• Why does a person have to be a CUA to take the CXA…

We got some great questions from viewers of our webcast, "Cloud UX: The Next Generation in Institutionalization" that I'd like to share here:

Is Cloud UX like faceted search facility on an organized & indexed repository?

Would love to know what article was referenced re: "if you have money, buy…

• Engineering Psychology
• Personnel Subsystem Design
• Human Factors Engineering
• Ergonomics
• Usability
• User Experience
  
  
  
  

Sorry. It was not my idea.

The switch from Usability to User Experience flagged a wider viewpoint. We are not just…

Everyone is fighting for a place at the table. There was a time when we had no chance and we would sit off in a corner, twiddling our radio buttons. But those times are changing.

The success of a program of institutionalization of usability does not hinge on brilliant design. You need brilliant design, but it is hardly the critical thing. It does not hinge on methods, and standards, and templates. It does not hinge on staffing or even…