For us the core of persuasion engineering is understanding the customer’s deep drives, blocks, beliefs, and feelings.
The only way we have to get at this is to do in depth interviews, with highly trained staff. It takes at least a month of full time work for me to train a staff member to do these interviews. We have been very successful with using this method to develop actionable analyses. For example, the following PET Analysis was done from research about car pooling. You will see… Continue