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Eric Schaffer's Blog – March 2010 Archive (3)

Is User Experience Different than Usability?

I was recently asked "Is user experience different than usability?"

Our field has been called many things:

  • Engineering Psychology
  • Personnel Subsystem Design
  • Human Factors Engineering
  • Ergonomics
  • Usability
  • User Experience

Sorry. It was not my idea.

The switch from Usability to User Experience flagged a wider viewpoint. We are not just…


Added by Eric Schaffer on March 30, 2010 at 5:36pm — 3 Comments

It's Two Budgets Really

I've had a few interesting conversations on budget for UX work and UX institutionalization. Probably everyone knows that the spend for UX work should be about 10% of the overall development budget. I think I first published that in about 2001 as I was working out joint UX and delivery processes with Tata Infotech. When you worked it out, the UX component usually ran around 10% of the overall project costs. But, what about institutionalization of UX?

Think about it like the difference… Continue

Added by Eric Schaffer on March 18, 2010 at 10:36am — No Comments

Ready, Fire, Aim!

It's just great to see how enthusiastic many companies have become about institutionalization of customer-centric design. They certainly get excited. And they often start reeling off projects and programs that they want to start last year or sooner. There is always a set of major design initiatives in progress which will be likely to train-wreck if UX staff are not dispatched instantly. There is a group that needs training. And, we need to get standards or we will continue to build an installed… Continue

Added by Eric Schaffer on March 10, 2010 at 1:30pm — No Comments


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