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Eric Schaffer's Blog – September 2008 Archive (2)

MP3s of the Future. Is it a need or a want?

Today I was teaching the PET design course in New York. As usual it was great to see the usability educated stretching and grabbing the new perspective. But an issue came up that was great. Our parents tell us that there are 'needs' and 'wants'. We learn that the 'wants' are not really that important.



But in the persuasion space, the emotional wants are VERY important indeed. Fulfilling the need for CONTROL has been shown to extend lives for people in nursing homes. So is that… Continue

Added by Eric Schaffer on September 25, 2008 at 9:30pm — 1 Comment

Why usability is no longer enough: the need to design for Persuasion, Emotion, & Trust (PET)

HFI's PET design offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. This methodology is the result of extensive research, pilot programs, and client engagements with Fortune 500 companies over the past several years.



Whether a website is e-commerce, informational, or transactional, its mandate is to establish deeper relationships with customers. Understanding how and why people make online… Continue

Added by Eric Schaffer on September 12, 2008 at 11:30am — 1 Comment

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