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Eric Schaffer's Blog – October 2008 Archive (3)

What if I'm Taking the CUA?

Jill Asked:



How does this relate to someone currently enrolled in the CUA certification program? The CXA up-sell language makes the CUA certification seem obsolete. I have taken the first CUA course and am enrolled for the Design course that is being offered in a few weeks. Is there any plan to have courses from one program count toward the other? As you say, "usability is no longer enough." How are these two programs (CUA, CXA) so different? I won't be able to afford both…
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Added by Eric Schaffer on October 29, 2008 at 5:00am — 7 Comments

Is PET design Really New?

I’ve got a few great questions that ask (often with great passion) if this PET Design is really new. They suggest I am churning up old stuff and claiming it is a new wave of the information age (for purposes of wealth, fame, and perhaps acclaim from my Mother). So let's be clear. PET design is not an all new skill set HFI suddenly invented. John Watson applied psychology to persuasion at JWT in the 1920s! In fact I personally published on the topic on online PET design in 1981. The area of… Continue

Added by Eric Schaffer on October 25, 2008 at 6:00pm — 3 Comments

Sharp Webcast re-broadcast questions

Here are three really exceptional questions that came in during the rebroadcast of the ‘Usability is no Longer Enough’ Webcast. Let’s give them a whirl:



Question: If usability alone is not enough, does it means PET design is needed AFTER the usability is done?



You need BOTH classic usability and PET design. So that way users CAN DO the tasks and will also be persuaded so they WILL do them as well. Now HFI offers SEPARATE processes for Classic UCD and ‘PET design™’.… Continue

Added by Eric Schaffer on October 9, 2008 at 1:00am — No Comments

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