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Eric Schaffer's Blog – October 2012 Archive (2)

UX Strategy: Let’s Stop Building Usable Wrong Things

New HFI white paper – A conversation with Dr. Eric Schaffer


UX Strategy starts with executive intent. The intent may be to differentiate in order to maintain market share in a competitive…


Added by Eric Schaffer on October 30, 2012 at 3:00pm — No Comments

What every CIO needs to know about user experience design

This article by Eric Schaffer was published in Information Week on August 22, 2012

With the commoditization of hardware and software, organizations have started to look to user experience design as their key differentiator. In a recent Forrester study, 93 percent of organizations see customer…


Added by Eric Schaffer on October 11, 2012 at 5:27pm — No Comments


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