User Experience News, Blogs, and Videos
Added by Apala Lahiri Chavan on July 24, 2013 at 3:30pm — No Comments
The diversity of South Africa is on one hand a treasure that should be preserved and people still do recognize its importance and carry forward their cultural values. On the other hand, the very same diversity is a challenge for policy makers, marketers, advertisers, government and other institutions that want to reach out to greater masses and those who look for…Continue
Added by Apala Lahiri Chavan on June 18, 2013 at 6:30pm — No Comments
The Institute of Customer Experience (ICE) hosted its first conference - UXFC 2013 Chapter 1 - 'The Future is Mobile' at 'The Trident Hotel' in Chennai on the 15th of February. This platform was used to connect and discuss the infinite possibilities mobile phones have to offer. ICE hosted 'Mobile Life' an internationally recognized research centre in the area…Continue
HFI Connect: You recently spoke at a TEDx conference in Bangalore. Can you tell us about the conference and how you became involved?
“How can we make our global head quarters understand that the South Africa market has very…Continue
Added by Apala Lahiri Chavan on March 15, 2013 at 2:00pm — No Comments
The only child in a Chinese household is often a major influencer for decision making in the house. In rural Kenya, a neighbour who is literate is entrusted with personal secrets so that he/she can mediate between the user and interfaces (whether using the mobile or ATMs or even printed…Continue
Added by Apala Lahiri Chavan on February 27, 2013 at 6:00pm — No Comments
FAIRFIELD, IA—November 19, 2012 – Human Factors International (HFI) is pleased to announce that their non-profit Institute of Customer Experience (ICE) has received the prestigious Social Media Leadership Award 2012 for best practices in the Customer Services category.
The inaugural Social Media Leadership…Continue
Added by Apala Lahiri Chavan on November 19, 2012 at 5:30pm — No Comments
World Usability Day (WUD) was founded to ensure the services and products important to life are easier to access and simpler to use. The focus this year is Usability of Financial Systems.…
In one of the very early…Continue
Added by Apala Lahiri Chavan on November 8, 2012 at 9:36pm — No Comments
On a recent trip to the HFI head office in Iowa I took the chance to play ecosystem research detective.....
Added by Apala Lahiri Chavan on November 2, 2012 at 3:00pm — No Comments
The second edition of Girl Geek Dinner hosted by Yahoo India's Research and Development wing was held here recently with over 300 women technologists participating in it from organisations across the technology industry.
The event included a workshop focussed on Web App Development for ‘girl geeks' to create end-to-end applications in fields that are currently trending. The highlight of the evening was a panel discussion on ‘Starting and succeeding as a woman entrepreneur', with a…Continue
Added by Apala Lahiri Chavan on June 22, 2012 at 3:30pm — No Comments
What is the difference between user experience research and market research? How do their distinct approaches inform one another?
In this paper I answer these questions and addresses the unique challenges facing both market researchers and user experience researchers. I explain how they are different, and how they complement one another.
In this free white paper:
Added by Apala Lahiri Chavan on May 21, 2012 at 2:00pm — No Comments
If you have been in the field of User Experience Design, then it is very likely you are familiar with the use of personas in the design process. Introduced by Alan Cooper in 1998, the use of personas has proven to be immensely popular with professionals who follow a User Centered Design approach.
What you may not be so familiar with is the parallel that Alan Cooper drew with theater when describing the use of the persona technique.
Our scenario process has been…Continue
Added by Apala Lahiri Chavan on April 25, 2012 at 5:30pm — No Comments
HFI has just published a new white paper authored by yours truly How Futurist Trends Will Drive UX Design.
In the white paper you will learn:
Added by Apala Lahiri Chavan on March 19, 2012 at 5:00pm — No Comments
It's clear that the strongest growth in the global economy in the coming years will take place in the BRIC countries. While the acronym originally stood for the emerging economies of Brazil, Russia, India and China, it now includes other industrialized countries such as Mexico, Turkey, South Africa, Thailand, Vietnam and others.
For Western companies to be successful in conducting online trade in the BRIC nations, it's essential that they're aware of these countries’ unique cultures…Continue
Added by Apala Lahiri Chavan on December 14, 2011 at 6:00pm — No Comments
Retail Online Integration magazine just published its cover story "Best 50 tips of 2011". Tip number 25 was taken from an article I wrote for the magazine called "Understanding Global…Continue
Added by Apala Lahiri Chavan on November 9, 2011 at 7:00pm — No Comments
Global Usability Testing - "Think Local, Win Global" - New HFI White Paper - a conversation with Apala Lahiri Chavan
Is your organization expanding its reach into global markets? Do you need to have your website, product, or service tested in many different countries?
In this conversation, Apala presents her experiences and HFI's unique approach to Global Usability Testing.
Added by Apala Lahiri Chavan on September 2, 2011 at 4:30pm — No Comments
HFI Connect’s Guy Harvey had a chance to catch up with Apala Lahira Chavan, Chief Oracle and Innovator at HFI and ask her about her work.
HFI Connect: Hello Apala. Thank you for taking time to talk with HFI Connect. For our members that don't know you can you tell us a little about yourself and the unique work you do.
Apala Lahiri Chavan: I have a bright and shiny new role in HFI right now, that of Chief Oracle and Innovator and no, that…Continue
Added by Apala Lahiri Chavan on August 2, 2011 at 3:30pm — No Comments
(My article featured in the Retail Online Integration, July 2011)
When companies conduct business in the international marketplace, they often need to modify products, services and technologies. While this can be a challenge, understanding the subtle patterns in ethnographic and market data can reveal exciting breakthrough ideas that can drive the growth of international business and generate more revenue.
One error that many companies make is thinking…Continue
Added by Apala Lahiri Chavan on July 27, 2011 at 6:20pm — No Comments