User Experience News, Blogs, and Videos

Guy Harvey's Blog – October 2010 Archive (4)

Engineering Seduction: The Best E-commerce Websites Are Designed with Persuasion, Emotion and Trust by Eric Schaffer

Everyone who’s anyone in e-commerce has an easy-to-use, orderly website — it’s the minimum requirement for being “in the game.” That means that to stand out, a website has to be more than user-friendly.

The best e-commerce websites delve deeper into what makes people tick — and click — and produces a “seducible moment”: that magic microsecond when consumers decide they have enough information and are

ready to click, purchase or register. By understanding what motivates… Continue

Added by Guy Harvey on October 22, 2010 at 4:30pm — No Comments

More SEO Myths About Website Usability by Shari Thurow

When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching? Or a highly experienced web searcher? Which mental

model is reflected in the site optimization: the technical mental

model or the user mental model?

Unfortunately, “usability” is often the excuse for building a technically savvy website with…

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Added by Guy Harvey on October 22, 2010 at 4:22pm — 1 Comment

How to Create User Experiences That Impact the Bottom Line by April McGee

Why invest in user experience? Because the benefits are tangible — boosting usability results in a permanent increase in conversion over the life of a website. This means that the cost of the usability

improvement can be amortized over a very long period, which decreases

the total cost per sale.

specific task.… Continue

Added by Guy Harvey on October 19, 2010 at 12:00pm — No Comments

Innovative Solutions: What Designers Need to Know for Today's Emerging Markets - new book by Apala Chavan

Apala Lahiri Chavan, Vice President of Human Factors International (HFI), India has just published a new book

"Innovative Solutions: What Designers Need to Know for Today's Emerging Markets"

Description

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role…

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Added by Guy Harvey on October 15, 2010 at 5:30pm — No Comments