User Experience News, Blogs, and Videos
Added by Guy Harvey on October 22, 2010 at 4:30pm — No Comments
When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching? Or a highly experienced web searcher? Which mental
model is reflected in the site optimization: the technical mental
model or the user mental model?
Unfortunately, “usability” is often the excuse for building a technically savvy website with…Continue
Why invest in user experience? Because the benefits are tangible — boosting usability results in a permanent increase in conversion over the life of a website. This means that the cost of the usability
improvement can be amortized over a very long period, which decreases
the total cost per sale.
Added by Guy Harvey on October 19, 2010 at 12:00pm — No Comments
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role…
Added by Guy Harvey on October 15, 2010 at 5:30pm — No Comments