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Jill Asked:

How does this relate to someone currently enrolled in the CUA certification program? The CXA up-sell language makes the CUA certification seem obsolete. I have taken the first CUA course and am enrolled for the Design course that is being offered in a few weeks. Is there any plan to have courses from one program count toward the other? As you say, "usability is no longer enough." How are these two programs (CUA, CXA) so different? I won't be able to afford both certifications, and it seems that maybe the CUA certification should just be expanded vs. kept as a mutually exclusive entity. Help?

I can help!

The PET design skill set is an extension to the foundation of classic usability, which is the topic of the CUA™ programs. Every company and every person involved in user experience design MUST have this foundation. Classic usability is the core of user experience design. If a user can’t find it, the user can’t be persuaded by it! The CXA™ program that I am working on now is an extension to the foundation of classic usability. We see the transition to user experience design about going beyond making things that people can use easily. We are looking at the design issues more strategically; by participating in business positioning and new product ideation. We are engineering persuasion and ensuring that advanced communication methods work. We are applying our skills to a wider set of environments and products. And we are operating in an ‘industrial strength’ mode, using advanced methods and tools to manage the amount of user centered work companies need today. So get your foundation. And look forward to the profound ways our field is growing.

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Comment by Eric Schaffer on April 21, 2010 at 9:37pm
The BCPE is very good. In fact I hold that certification my self (The 46th person to be certified). In the past that certification has been a GENERAL ergonomics certification, but happily it is allowing you to focus more on software. However, the requirements in education and evidence can still be overwhelming for most professionals. Like the CUA it is good evidence of a foundation in UX, and no proof of ability to design things well, work in teams, etc. If I was hiring I would consider both certifications reasonable evidence of an understanding of the basics in the field and then go on from there.
Comment by Stan Brown on April 21, 2010 at 8:44pm
Hi Eric,
Thanks for responding so promptly to my questions. Can you expound in a blog post about the BPCE Certification compared to the CUA and CXA.
Comment by Eric Schaffer on April 21, 2010 at 7:32pm
Yep. The PET Course and BIG are on the website. Two others are in my Lab (Advanced PET and Institutionalization of UX). The CXA test will cover those advanced areas. Should be fun.
Comment by Stan Brown on April 21, 2010 at 6:15pm
Heard of the BCPE Certificiation? I was at an HCI conference and one of the Sr. Director of User Experience asked me about it.
Comment by Stan Brown on April 21, 2010 at 6:11pm
Yes it does.....Thanks Eric. I'm glad to be a part of this network. Is there an outline of the courses for this program?
Comment by Eric Schaffer on April 21, 2010 at 5:32pm
The CXA is an extension to the CUA. You can not take the CXA test unless you already hold a CUA. Makes sense?
Comment by Stan Brown on April 21, 2010 at 4:49pm
I just read the answer to the question asked by Jill.....Not sure if it really was answered. Is there a way to make the CXA an extension to CUA?


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