A Cry for User Centered Design by Dmitry Dragilev

Yesterday’s tweet from Chris Dixon, a well known investor and founder of Hunch, caught our eye:

In the past few years people have started paying an insane amount of attention to “great design and usability of products." Why is that? Well, entrepreneurs, CEOs, business folks are starting to realize that “Design” is their competitive advantage. Most of the technology capabilities have already been commoditized. Design has not. So it is no surprise that "great designers" are in high demand.

However, most people still have no idea what makes up a great designer or how great designs are made. To most a great design simply means: pretty, hand crafted pixels on your website that take your breath away. “Just give me a pretty graphic, with some simple wording, and a nicely designed button and I’ll slap it on my site” — this is how most people think about a nice design for a site, and it’s wrong.

Eric Schaffer, founder of Human Factors International does a phenomenal job outlining the central element of great design in this video — the user:

To watch the video and read the rest of the article go here: