Great research

I thought I'd summarize and link to some great research I've found....

There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light up. For more information, see:
http://dsc.discovery.com/news/2009/02/24/men-women-beauty.html

Humans and mice make the same assessments of risk says Deric Bownds. I believe this gives more proof that decision-making is unconscious. For more information see:
http://mindblog.dericbownds.net/2009/02/similar-risk-assessment-in-...

If your product name is long and hard to pronounce the product may be viewed as unfamiliar. Things that are seen as unfamiliar are also viewed as risky...maybe too risky. For more information:
http://mindblog.dericbownds.net/2009/02/if-it-is-difficult-to-prono...

I hate those smiley face icons, but a utility company is successfully using them to encourage people to conserve power! For more information:
http://www.neurosciencemarketing.com/blog/articles/smiley-power.htm

Smell unconsciously affects your judgments of other people. Even if you don't notice that there is a scent. for more information:
http://scienceblogs.com/cognitivedaily/2009/02/smells_--_even_smell...

Have your own favorites of recent research? Let us know....