Ok, I received the newsletter for the forthcoming PET course today so also felt compelled to start a discussion here. Although I asked about this course while in Bangalore last month but then nothing was concrete. Actually now the situation is different.. why? CAUSE I'VE BEEN THINKING, more so after watching webcast by Dr. Schaffer on PET and the rationale behind this transition from just usability to user experience.
Well I already have on a daily basis, numerous discussions or rather disagreements over PET with one of my dear dear friend/colleague, so I thought why not deep-fry more brains here. So here goes..
Well, I know PET is a buzz word these days and everyone talks about it, but what is it actually?
Persuasion for Emotion & Trust - is this not what marketers do in real world already?
How do we segregate PET from marketing (if we can) or should we say it is actually a part of marketing. Ads like Got Milk or Absolute Vodka were done much before anyone knew the term PET but marketeers have been practicing this for ages. eg. the latest good one being the ZUZU's from Vodafone trying to show the connect between Vodafone and your life's emotions. Not to forget, Tata Nano's presentation where first the pictures of the 'Hamara Bajaj ads' were shown (which were great then & now looks like a safety hazard) and then continued to show his product.
Well, you've read enough about my thoughts so do let me know your. It would be useful also to have comments from faculties of the forthcoming PET course. Thanks in advance.