User Experience for a Better World
Sorry. It was not my idea.
The switch from Usability to User Experience flagged a wider viewpoint. We are not just concerned that it is possible for people to use software. We are concerned about the whole user experience. We care about the experience the customer has in walking into the bank. We care about the integration of mobile and net channels. We care about how our designs fit into complex ecosystems with many users all interacting. We are also concerned beyond performance. We care about the emotional reaction to design. We care about persuasion engineering. We care about conversion. We are also moving beyond just design and getting involved in strategy and innovation.
But basically yes. It is the same stuff. :)
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© 2012 Created by Diane Chojnowski.
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