Pictures for Presenting the "Big Picture" of UX Design

As part of my own User Experience (UX) effort to get the pulse of what you would like to read in this newsletter, I posted a request for topics on HFI Central and HFI Connect.

Arun Martin, from Bangalore, picked up the challenge. He was new to UX, but also a recent CUA graduate, having worked previously in tech support and tech writing. He sent the following:

My *assignment* is to: Offer user research methods as a bundled offering or as an individual offering to the customers. That's the easiest part. The toughest part is to prepare the cost benefit analysis of each user research method.

For example, company X approaches to engage us for a Contextual Interviews (CI) exercise for their product. How do we come up with a quote stating the CI will help the company X financially and also ensure decent profitability margins for my company?

What might be the components of each user research method to be looked into before we prepare a quote? I'm working at a UX design firm and a vast majority of our consulting work is about designing better UX experiences for websites.

 

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