Tune into Buyers' Preferences by Apala Lahiri Chavan in Retail Online Integration Magazine, November 28th, 2011

It's clear that the strongest growth in the global economy in the coming years will take place in the BRIC countries. While the acronym originally stood for the emerging economies of Brazil, Russia, India and China, it now includes other industrialized countries such as Mexico, Turkey, South Africa, Thailand, Vietnam and others.

For Western companies to be successful in conducting online trade in the BRIC nations, it's essential that they're aware of these countries’ unique cultures and customs. As a result, they'll discover the tried-and-true Western model of dot-com retail may not always work. Each BRIC country is unique; it's those Western businesses that do their homework that will succeed.

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