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UX Strategy: Let’s Stop Building Usable Wrong Things

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Tags: Eric, Schaffer, UX, centered, design, strategy, usability, user, video

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Comment by Gunter Dubrau on June 14, 2013 at 9:06am

I like this "Hope is not a strategy". "Building Usable Wrong Things" is also a common statement. But our team calls it "Putting lipsticks on the monster"

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