UX: The Missing Link for Successful Game Design

“Are you operating on a “Ready, Fire, Aim” process? I work for HFI, a UX company that has been doing user-centered design for 30 years. In this Webinar, I’m going to talk about how HFI does user research to understand the deep emotional landscape of your users. I’ll also explain how we build a strategy with our clients based on the results of that research. It’s time to stop designing by trial and error, and start doing research-driven design.”

- Noah Schaffer, Executive User Experience Strategist

ViviTouch is honored to host Dr. Noah Schaffer who will talk about:

* Why Usability Testing is good, but not good enough
* Why focus groups and surveys are the wrong way to understand emotional needs
* What kind of research gets at the deep emotional landscape of users
* How strategy emerges from understanding the user’s emotional needs

Learn about the importance of audio, visual and feel and why they are the main feedback channels when it comes to challenge and efficacy. Leverage research driven design to incorporate audio, visual and feel in your games.

View video here:

http://vimeo.com/55637139

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