Verbalizing About Visuals: Targets, Team, and Tag Lines

A reader asks how to conduct user experience design for different types of end-users:

"Usually, visitors to a website might either be a verbal or a visual learner. How do we design websites and GUI products keeping in mind the requirements of verbal and visual learners?"

Answer: There has been quite a bit of research on the "visualizer-verbalizer" question since the mid-1970s. It's mostly from the instructional design field where "individual differences" among students might affect learning.

In theory, instruction should accommodate "cognitive styles" for people who do better with either visual instruction or verbal instruction. Different strokes for different folks.

First, I'll give you the quick answer regarding your target customers. Then I'll show you a pitfall to avoid with your team. And last, I'll give you a new approach to writing tag lines for your site.

All this from one short question!

So, here's the quick answer: Most people (about 70%) express a liking for both visual and verbal learning – their cognitive style seeks out both.

So, design for both visual and verbal end-users.

Too easy, huh?

Read full article:

http://www.humanfactors.com/downloads/jun11.asp