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What Every CEO Should Know about Creating an Effective User Experience Practice

My new white paper:

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.

In this free white paper:

  • Why CEOs must differentiate based on customer experience
  • How CEOs try to move toward customer centricty—and what they should be doing
  • Why customer centricity must be part of the DNA of the organization
  • A sneak peak at Eric's next book

“Executives see that companies with better customer experience capabilities have increased growth in their valuation. It’s really become a core issue. Yet most executives simply don’t know how to get started.”

Download white paper here

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