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Which Path Is for Me? The Emerging Role of VP of UX

Which Path Is for Me? The Emerging Role of VP of UX

By Chelsey Glasson and Ian Swinson

Salesforce.com has a long history of creating usable and useful products for our customers. To continue to expand the breadth and depth of our offerings, we realized we

needed a strategic leader to manage innovations across our UX team and the company. We

began to outline the responsibilities for this role, and looked at VP of UX roles across a

variety of industries for inspiration. We interviewed twelve VPs to better understand best

practices for UX leadership.

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