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Which Path Is for Me? The Emerging Role of VP of UX
By Chelsey Glasson and Ian Swinson
Salesforce.com has a long history of creating usable and useful products for our customers. To continue to expand the breadth and depth of our offerings, we realized we
needed a strategic leader to manage innovations across our UX team and the company. We
began to outline the responsibilities for this role, and looked at VP of UX roles across a
variety of industries for inspiration. We interviewed twelve VPs to better understand best
practices for UX leadership.