World Usability Day Essay Contest Winners

Thank You ALL so much for the brilliant essays. We had many that saw the UX role as designing more efficient and pleasurable things. These were all good. But the winners see it differently. They see the UX job as redesigning the aspirations and lifestyles that have gotten us into this mess. We have a whole new world to design and I think that our field is up to it.

THE WINNERS:
*Tim Kieschnick
*Dave McColgin

Honorable Mentions

* Amy Harvey
* Aparna Raman
* Brian Mila
* Guiomar Pimentel
* Leina Elgohari
* Marisa Lenhardt
* Premjit Khanganba Sanjram
* Rhys Nealon
* Scott Stroud
* Tara Schnaible

Special Honorable Mention

* Jimmy Morgan of our London office wrote an essay that could not be entered into the contest since he is an HFI employee, but it is so good, we want to share it with you.

Read the essays

Psychologists got us into this mess, by creating mega consumers.
Psychologists can get us out, by making a new ‘light and connected’ lifestyle aspirational for the world.

Lets do it!